The Persuadable Voter : : Wedge Issues in Presidential Campaigns / / Todd G. Shields, D. Sunshine Hillygus.
The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for Amer...
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| Superior document: | Title is part of eBook package: De Gruyter Princeton University Press eBook-Package Backlist 2000-2013 |
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| Place / Publishing House: | Princeton, NJ : : Princeton University Press, , [2014] ©2009 |
| Year of Publication: | 2014 |
| Edition: | Course Book |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (272 p.) :; 21 line illus. 17 tables. |
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Table of Contents:
- Frontmatter
- Contents
- List of Illustrations
- List of Tables
- Acknowledgments
- One. Wedge Issues in Presidential Campaigns
- Two. The Reciprocal Campaign
- Three. Measuring the Persuadable Partisan
- Four. Capturing Campaign Persuasion
- Five. The Republican Southern Strategy: A Case Study of the Reciprocal Campaign
- Six. Candidate Strategy in the 2004 Campaign
- Seven. Conclusions: Consequences for Democratic Governance
- Appendix 1. Question Wording and Coding
- Appendix 2. Content Analysis Coding
- Appendix 3. Statistical Results
- Bibliography
- Index