The Persuadable Voter : : Wedge Issues in Presidential Campaigns / / Todd G. Shields, D. Sunshine Hillygus.
The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for Amer...
Saved in:
Superior document: | Title is part of eBook package: De Gruyter Princeton University Press eBook-Package Backlist 2000-2013 |
---|---|
VerfasserIn: | |
Place / Publishing House: | Princeton, NJ : : Princeton University Press, , [2014] ©2009 |
Year of Publication: | 2014 |
Edition: | Course Book |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (272 p.) :; 21 line illus. 17 tables. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
9781400831593 |
---|---|
ctrlnum |
(DE-B1597)453573 (OCoLC)647874704 |
collection |
bib_alma |
record_format |
marc |
spelling |
Hillygus, D. Sunshine, author. aut http://id.loc.gov/vocabulary/relators/aut The Persuadable Voter : Wedge Issues in Presidential Campaigns / Todd G. Shields, D. Sunshine Hillygus. Course Book Princeton, NJ : Princeton University Press, [2014] ©2009 1 online resource (272 p.) : 21 line illus. 17 tables. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Contents -- List of Illustrations -- List of Tables -- Acknowledgments -- One. Wedge Issues in Presidential Campaigns -- Two. The Reciprocal Campaign -- Three. Measuring the Persuadable Partisan -- Four. Capturing Campaign Persuasion -- Five. The Republican Southern Strategy: A Case Study of the Reciprocal Campaign -- Six. Candidate Strategy in the 2004 Campaign -- Seven. Conclusions: Consequences for Democratic Governance -- Appendix 1. Question Wording and Coding -- Appendix 2. Content Analysis Coding -- Appendix 3. Statistical Results -- Bibliography -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Voter shows how emerging information technologies have changed the way candidates communicate, who they target, and what issues they talk about. As Hillygus and Shields explore the complex relationships between candidates, voters, and technology, they reveal potentially troubling results for political equality and democratic governance. The Persuadable Voter examines recent and historical campaigns using a wealth of data from national surveys, experimental research, campaign advertising, archival work, and interviews with campaign practitioners. With its rigorous multimethod approach and broad theoretical perspective, the book offers a timely and thorough understanding of voter decision making, candidate strategy, and the dynamics of presidential campaigns. Issued also in print. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Jul 2021) Presidents United States Election. Voting United States. POLITICAL SCIENCE / Political Process / Campaigns & Elections. bisacsh Shields, Todd G., author. aut http://id.loc.gov/vocabulary/relators/aut Title is part of eBook package: De Gruyter Princeton University Press eBook-Package Backlist 2000-2013 9783110442502 print 9780691143361 https://doi.org/10.1515/9781400831593?locatt=mode:legacy https://www.degruyter.com/isbn/9781400831593 Cover https://www.degruyter.com/cover/covers/9781400831593.jpg |
language |
English |
format |
eBook |
author |
Hillygus, D. Sunshine, Hillygus, D. Sunshine, Shields, Todd G., |
spellingShingle |
Hillygus, D. Sunshine, Hillygus, D. Sunshine, Shields, Todd G., The Persuadable Voter : Wedge Issues in Presidential Campaigns / Frontmatter -- Contents -- List of Illustrations -- List of Tables -- Acknowledgments -- One. Wedge Issues in Presidential Campaigns -- Two. The Reciprocal Campaign -- Three. Measuring the Persuadable Partisan -- Four. Capturing Campaign Persuasion -- Five. The Republican Southern Strategy: A Case Study of the Reciprocal Campaign -- Six. Candidate Strategy in the 2004 Campaign -- Seven. Conclusions: Consequences for Democratic Governance -- Appendix 1. Question Wording and Coding -- Appendix 2. Content Analysis Coding -- Appendix 3. Statistical Results -- Bibliography -- Index |
author_facet |
Hillygus, D. Sunshine, Hillygus, D. Sunshine, Shields, Todd G., Shields, Todd G., Shields, Todd G., |
author_variant |
d s h ds dsh d s h ds dsh t g s tg tgs |
author_role |
VerfasserIn VerfasserIn VerfasserIn |
author2 |
Shields, Todd G., Shields, Todd G., |
author2_variant |
t g s tg tgs |
author2_role |
VerfasserIn VerfasserIn |
author_sort |
Hillygus, D. Sunshine, |
title |
The Persuadable Voter : Wedge Issues in Presidential Campaigns / |
title_sub |
Wedge Issues in Presidential Campaigns / |
title_full |
The Persuadable Voter : Wedge Issues in Presidential Campaigns / Todd G. Shields, D. Sunshine Hillygus. |
title_fullStr |
The Persuadable Voter : Wedge Issues in Presidential Campaigns / Todd G. Shields, D. Sunshine Hillygus. |
title_full_unstemmed |
The Persuadable Voter : Wedge Issues in Presidential Campaigns / Todd G. Shields, D. Sunshine Hillygus. |
title_auth |
The Persuadable Voter : Wedge Issues in Presidential Campaigns / |
title_alt |
Frontmatter -- Contents -- List of Illustrations -- List of Tables -- Acknowledgments -- One. Wedge Issues in Presidential Campaigns -- Two. The Reciprocal Campaign -- Three. Measuring the Persuadable Partisan -- Four. Capturing Campaign Persuasion -- Five. The Republican Southern Strategy: A Case Study of the Reciprocal Campaign -- Six. Candidate Strategy in the 2004 Campaign -- Seven. Conclusions: Consequences for Democratic Governance -- Appendix 1. Question Wording and Coding -- Appendix 2. Content Analysis Coding -- Appendix 3. Statistical Results -- Bibliography -- Index |
title_new |
The Persuadable Voter : |
title_sort |
the persuadable voter : wedge issues in presidential campaigns / |
publisher |
Princeton University Press, |
publishDate |
2014 |
physical |
1 online resource (272 p.) : 21 line illus. 17 tables. Issued also in print. |
edition |
Course Book |
contents |
Frontmatter -- Contents -- List of Illustrations -- List of Tables -- Acknowledgments -- One. Wedge Issues in Presidential Campaigns -- Two. The Reciprocal Campaign -- Three. Measuring the Persuadable Partisan -- Four. Capturing Campaign Persuasion -- Five. The Republican Southern Strategy: A Case Study of the Reciprocal Campaign -- Six. Candidate Strategy in the 2004 Campaign -- Seven. Conclusions: Consequences for Democratic Governance -- Appendix 1. Question Wording and Coding -- Appendix 2. Content Analysis Coding -- Appendix 3. Statistical Results -- Bibliography -- Index |
isbn |
9781400831593 9783110442502 9780691143361 |
callnumber-first |
J - Political Science |
callnumber-subject |
JK - United States |
callnumber-label |
JK528 |
callnumber-sort |
JK 3528 H55 42008 |
geographic_facet |
United States United States. |
url |
https://doi.org/10.1515/9781400831593?locatt=mode:legacy https://www.degruyter.com/isbn/9781400831593 https://www.degruyter.com/cover/covers/9781400831593.jpg |
illustrated |
Illustrated |
dewey-hundreds |
300 - Social sciences |
dewey-tens |
320 - Political science |
dewey-ones |
324 - The political process |
dewey-full |
324.70973 |
dewey-sort |
3324.70973 |
dewey-raw |
324.70973 |
dewey-search |
324.70973 |
doi_str_mv |
10.1515/9781400831593?locatt=mode:legacy |
oclc_num |
647874704 |
work_keys_str_mv |
AT hillygusdsunshine thepersuadablevoterwedgeissuesinpresidentialcampaigns AT shieldstoddg thepersuadablevoterwedgeissuesinpresidentialcampaigns AT hillygusdsunshine persuadablevoterwedgeissuesinpresidentialcampaigns AT shieldstoddg persuadablevoterwedgeissuesinpresidentialcampaigns |
status_str |
n |
ids_txt_mv |
(DE-B1597)453573 (OCoLC)647874704 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter Princeton University Press eBook-Package Backlist 2000-2013 |
is_hierarchy_title |
The Persuadable Voter : Wedge Issues in Presidential Campaigns / |
container_title |
Title is part of eBook package: De Gruyter Princeton University Press eBook-Package Backlist 2000-2013 |
author2_original_writing_str_mv |
noLinkedField noLinkedField |
_version_ |
1770176644526374912 |
fullrecord |
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04728nam a22007455i 4500</leader><controlfield tag="001">9781400831593</controlfield><controlfield tag="003">DE-B1597</controlfield><controlfield tag="005">20210729020517.0</controlfield><controlfield tag="006">m|||||o||d||||||||</controlfield><controlfield tag="007">cr || ||||||||</controlfield><controlfield tag="008">210729t20142009nju fo d z eng d</controlfield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">(OCoLC)979910797</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781400831593</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1515/9781400831593</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-B1597)453573</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)647874704</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-B1597</subfield><subfield code="b">eng</subfield><subfield code="c">DE-B1597</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">nju</subfield><subfield code="c">US-NJ</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">JK528 .H55 2008</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">POL008000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">324.70973</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hillygus, D. Sunshine, </subfield><subfield code="e">author.</subfield><subfield code="4">aut</subfield><subfield code="4">http://id.loc.gov/vocabulary/relators/aut</subfield></datafield><datafield tag="245" ind1="1" ind2="4"><subfield code="a">The Persuadable Voter :</subfield><subfield code="b">Wedge Issues in Presidential Campaigns /</subfield><subfield code="c">Todd G. Shields, D. Sunshine Hillygus.</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Course Book</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Princeton, NJ : </subfield><subfield code="b">Princeton University Press, </subfield><subfield code="c">[2014]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2009</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (272 p.) :</subfield><subfield code="b">21 line illus. 17 tables.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="347" ind1=" " ind2=" "><subfield code="a">text file</subfield><subfield code="b">PDF</subfield><subfield code="2">rda</subfield></datafield><datafield tag="505" ind1="0" ind2="0"><subfield code="t">Frontmatter -- </subfield><subfield code="t">Contents -- </subfield><subfield code="t">List of Illustrations -- </subfield><subfield code="t">List of Tables -- </subfield><subfield code="t">Acknowledgments -- </subfield><subfield code="t">One. Wedge Issues in Presidential Campaigns -- </subfield><subfield code="t">Two. The Reciprocal Campaign -- </subfield><subfield code="t">Three. Measuring the Persuadable Partisan -- </subfield><subfield code="t">Four. Capturing Campaign Persuasion -- </subfield><subfield code="t">Five. The Republican Southern Strategy: A Case Study of the Reciprocal Campaign -- </subfield><subfield code="t">Six. Candidate Strategy in the 2004 Campaign -- </subfield><subfield code="t">Seven. Conclusions: Consequences for Democratic Governance -- </subfield><subfield code="t">Appendix 1. Question Wording and Coding -- </subfield><subfield code="t">Appendix 2. Content Analysis Coding -- </subfield><subfield code="t">Appendix 3. Statistical Results -- </subfield><subfield code="t">Bibliography -- </subfield><subfield code="t">Index</subfield></datafield><datafield tag="506" ind1="0" ind2=" "><subfield code="a">restricted access</subfield><subfield code="u">http://purl.org/coar/access_right/c_16ec</subfield><subfield code="f">online access with authorization</subfield><subfield code="2">star</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Voter shows how emerging information technologies have changed the way candidates communicate, who they target, and what issues they talk about. As Hillygus and Shields explore the complex relationships between candidates, voters, and technology, they reveal potentially troubling results for political equality and democratic governance. The Persuadable Voter examines recent and historical campaigns using a wealth of data from national surveys, experimental research, campaign advertising, archival work, and interviews with campaign practitioners. With its rigorous multimethod approach and broad theoretical perspective, the book offers a timely and thorough understanding of voter decision making, candidate strategy, and the dynamics of presidential campaigns.</subfield></datafield><datafield tag="530" ind1=" " ind2=" "><subfield code="a">Issued also in print.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: Internet via World Wide Web.</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">In English.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Jul 2021)</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Presidents</subfield><subfield code="z">United States</subfield><subfield code="x">Election.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Voting</subfield><subfield code="z">United States.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">POLITICAL SCIENCE / Political Process / Campaigns & Elections.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Shields, Todd G., </subfield><subfield code="e">author.</subfield><subfield code="4">aut</subfield><subfield code="4">http://id.loc.gov/vocabulary/relators/aut</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Title is part of eBook package:</subfield><subfield code="d">De Gruyter</subfield><subfield code="t">Princeton University Press eBook-Package Backlist 2000-2013</subfield><subfield code="z">9783110442502</subfield></datafield><datafield tag="776" ind1="0" ind2=" "><subfield code="c">print</subfield><subfield code="z">9780691143361</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1515/9781400831593?locatt=mode:legacy</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://www.degruyter.com/isbn/9781400831593</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="3">Cover</subfield><subfield code="u">https://www.degruyter.com/cover/covers/9781400831593.jpg</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">978-3-11-044250-2 Princeton University Press eBook-Package Backlist 2000-2013</subfield><subfield code="c">2000</subfield><subfield code="d">2013</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_BACKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_CL_SN</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_EBACKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_EBKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_ECL_SN</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_EEBKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_ESSHALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_PPALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_SSHALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_STMALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV-deGruyter-alles</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA11SSHE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA12STME</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA13ENGE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA17SSHEE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA5EBK</subfield></datafield></record></collection> |