The Message Matters : : The Economy and Presidential Campaigns /

The Message Matters : : The Economy and Presidential Campaigns / / Lynn Vavreck.

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The economy is so powerful in determining the results of U.S. presidential elections that political scientists can predict winners and losers with amazing accuracy long before the campaigns start. But if it is true that "it's the economy, Stupid," why do incumbents in good economies s...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter Princeton University Press eBook-Package Backlist 2000-2013
VerfasserIn:
Vavreck, Lynn,
Place / Publishing House:Princeton, NJ : : Princeton University Press, , [2009]
©2009
Year of Publication:2009
Edition:Course Book
Language:English
Online Access:
Physical Description:1 online resource (232 p.) :; 28 line illus. 39 tables.
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Table of Contents:
  • Frontmatter
  • CONTENTS
  • LIST OF FIGURES
  • LIST OF TABLES
  • ACKNOWLEDGMENTS
  • PROLOGUE
  • Chapter One. PRESIDENTIAL CAMPAIGNS
  • PART I
  • Chapter Two. HOW AND WHY CAMPAIGNS MATTER
  • Chapter Three. CONTEXT MATTERS: A CAMPAIGN TYPOLOGY
  • PART II
  • Chapter Four. THE MEDIA DISCONNECT: MEDIA AND CANDIDATE MESSAGES
  • Chapter Five. THE MESSAGE MATTERS: CANDIDATE-LEVEL TESTS OF THE THEORY
  • PART III
  • Chapter Six. THE MESSAGE MATTERS: MICROLEVEL TESTS OF THE THEORY
  • Chapter Seven. CANDIDATES CREATING CONTEXT
  • APPENDIX
  • REFERENCES
  • INDEX

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