The Message Matters : : The Economy and Presidential Campaigns / / Lynn Vavreck.
The economy is so powerful in determining the results of U.S. presidential elections that political scientists can predict winners and losers with amazing accuracy long before the campaigns start. But if it is true that "it's the economy, Stupid," why do incumbents in good economies s...
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Place / Publishing House: | Princeton, NJ : : Princeton University Press, , [2009] ©2009 |
Year of Publication: | 2009 |
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Physical Description: | 1 online resource (232 p.) :; 28 line illus. 39 tables. |
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Vavreck, Lynn, author. aut http://id.loc.gov/vocabulary/relators/aut The Message Matters : The Economy and Presidential Campaigns / Lynn Vavreck. Course Book Princeton, NJ : Princeton University Press, [2009] ©2009 1 online resource (232 p.) : 28 line illus. 39 tables. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- CONTENTS -- LIST OF FIGURES -- LIST OF TABLES -- ACKNOWLEDGMENTS -- PROLOGUE -- Chapter One. PRESIDENTIAL CAMPAIGNS -- PART I -- Chapter Two. HOW AND WHY CAMPAIGNS MATTER -- Chapter Three. CONTEXT MATTERS: A CAMPAIGN TYPOLOGY -- PART II -- Chapter Four. THE MEDIA DISCONNECT: MEDIA AND CANDIDATE MESSAGES -- Chapter Five. THE MESSAGE MATTERS: CANDIDATE-LEVEL TESTS OF THE THEORY -- PART III -- Chapter Six. THE MESSAGE MATTERS: MICROLEVEL TESTS OF THE THEORY -- Chapter Seven. CANDIDATES CREATING CONTEXT -- APPENDIX -- REFERENCES -- INDEX restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star The economy is so powerful in determining the results of U.S. presidential elections that political scientists can predict winners and losers with amazing accuracy long before the campaigns start. But if it is true that "it's the economy, Stupid," why do incumbents in good economies sometimes lose? The reason, Lynn Vavreck argues, is that what matters is not just the state of the economy but how candidates react to it. By demonstrating more precisely than ever before how candidates and their campaigns affect the economic vote, The Message Matters provides a powerful new way of understanding past elections--and predicting future ones. Vavreck examines the past sixty years of presidential elections and offers a new theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions. Using data from presidential elections since 1952, she reveals why, when, and how campaign messages make a difference--and when they can outweigh economic predictors of election outcomes. The Message Matters does more than show why candidates favored by the economy must build their campaigns around economic messages. Vavreck's theory also explains why candidates disadvantaged by the economy must try to focus their elections on noneconomic issues that meet exacting criteria--and why this is so hard to do. Issued also in print. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021) Political campaigns United States. Presidents Election United States. Presidents United States Election. Public opinion United States. POLITICAL SCIENCE / Political Process / Campaigns & Elections. bisacsh Title is part of eBook package: De Gruyter Princeton University Press eBook-Package Backlist 2000-2013 9783110442502 print 9780691139630 https://doi.org/10.1515/9781400830480 https://www.degruyter.com/isbn/9781400830480 Cover https://www.degruyter.com/cover/covers/9781400830480.jpg |
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English |
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author |
Vavreck, Lynn, Vavreck, Lynn, |
spellingShingle |
Vavreck, Lynn, Vavreck, Lynn, The Message Matters : The Economy and Presidential Campaigns / Frontmatter -- CONTENTS -- LIST OF FIGURES -- LIST OF TABLES -- ACKNOWLEDGMENTS -- PROLOGUE -- Chapter One. PRESIDENTIAL CAMPAIGNS -- PART I -- Chapter Two. HOW AND WHY CAMPAIGNS MATTER -- Chapter Three. CONTEXT MATTERS: A CAMPAIGN TYPOLOGY -- PART II -- Chapter Four. THE MEDIA DISCONNECT: MEDIA AND CANDIDATE MESSAGES -- Chapter Five. THE MESSAGE MATTERS: CANDIDATE-LEVEL TESTS OF THE THEORY -- PART III -- Chapter Six. THE MESSAGE MATTERS: MICROLEVEL TESTS OF THE THEORY -- Chapter Seven. CANDIDATES CREATING CONTEXT -- APPENDIX -- REFERENCES -- INDEX |
author_facet |
Vavreck, Lynn, Vavreck, Lynn, |
author_variant |
l v lv l v lv |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Vavreck, Lynn, |
title |
The Message Matters : The Economy and Presidential Campaigns / |
title_sub |
The Economy and Presidential Campaigns / |
title_full |
The Message Matters : The Economy and Presidential Campaigns / Lynn Vavreck. |
title_fullStr |
The Message Matters : The Economy and Presidential Campaigns / Lynn Vavreck. |
title_full_unstemmed |
The Message Matters : The Economy and Presidential Campaigns / Lynn Vavreck. |
title_auth |
The Message Matters : The Economy and Presidential Campaigns / |
title_alt |
Frontmatter -- CONTENTS -- LIST OF FIGURES -- LIST OF TABLES -- ACKNOWLEDGMENTS -- PROLOGUE -- Chapter One. PRESIDENTIAL CAMPAIGNS -- PART I -- Chapter Two. HOW AND WHY CAMPAIGNS MATTER -- Chapter Three. CONTEXT MATTERS: A CAMPAIGN TYPOLOGY -- PART II -- Chapter Four. THE MEDIA DISCONNECT: MEDIA AND CANDIDATE MESSAGES -- Chapter Five. THE MESSAGE MATTERS: CANDIDATE-LEVEL TESTS OF THE THEORY -- PART III -- Chapter Six. THE MESSAGE MATTERS: MICROLEVEL TESTS OF THE THEORY -- Chapter Seven. CANDIDATES CREATING CONTEXT -- APPENDIX -- REFERENCES -- INDEX |
title_new |
The Message Matters : |
title_sort |
the message matters : the economy and presidential campaigns / |
publisher |
Princeton University Press, |
publishDate |
2009 |
physical |
1 online resource (232 p.) : 28 line illus. 39 tables. Issued also in print. |
edition |
Course Book |
contents |
Frontmatter -- CONTENTS -- LIST OF FIGURES -- LIST OF TABLES -- ACKNOWLEDGMENTS -- PROLOGUE -- Chapter One. PRESIDENTIAL CAMPAIGNS -- PART I -- Chapter Two. HOW AND WHY CAMPAIGNS MATTER -- Chapter Three. CONTEXT MATTERS: A CAMPAIGN TYPOLOGY -- PART II -- Chapter Four. THE MEDIA DISCONNECT: MEDIA AND CANDIDATE MESSAGES -- Chapter Five. THE MESSAGE MATTERS: CANDIDATE-LEVEL TESTS OF THE THEORY -- PART III -- Chapter Six. THE MESSAGE MATTERS: MICROLEVEL TESTS OF THE THEORY -- Chapter Seven. CANDIDATES CREATING CONTEXT -- APPENDIX -- REFERENCES -- INDEX |
isbn |
9781400830480 9783110442502 9780691139630 |
geographic_facet |
United States. United States |
url |
https://doi.org/10.1515/9781400830480 https://www.degruyter.com/isbn/9781400830480 https://www.degruyter.com/cover/covers/9781400830480.jpg |
illustrated |
Illustrated |
dewey-hundreds |
300 - Social sciences |
dewey-tens |
320 - Political science |
dewey-ones |
324 - The political process |
dewey-full |
324.973/092 |
dewey-sort |
3324.973 292 |
dewey-raw |
324.973/092 |
dewey-search |
324.973/092 |
doi_str_mv |
10.1515/9781400830480 |
oclc_num |
979881595 |
work_keys_str_mv |
AT vavrecklynn themessagematterstheeconomyandpresidentialcampaigns AT vavrecklynn messagematterstheeconomyandpresidentialcampaigns |
status_str |
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ids_txt_mv |
(DE-B1597)453685 (OCoLC)979881595 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter Princeton University Press eBook-Package Backlist 2000-2013 |
is_hierarchy_title |
The Message Matters : The Economy and Presidential Campaigns / |
container_title |
Title is part of eBook package: De Gruyter Princeton University Press eBook-Package Backlist 2000-2013 |
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