A Word from Our Sponsor : : Admen, Advertising, and the Golden Age of Radio / / Cynthia B. Meyers.
During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for e...
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| Superior document: | Title is part of eBook package: De Gruyter Fordham University Press Complete eBook-Package Pre-2014 |
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| Place / Publishing House: | New York, NY : : Fordham University Press, , [2013] ©2013 |
| Year of Publication: | 2013 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (288 p.) |
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Table of Contents:
- Frontmatter
- Contents
- Acknowledgments
- Introduction
- 1. Dramatizing a Bar of Soap
- 2. The Fourth Dimension of Advertising
- 3. They Sway Millions as If by Some Magic Wand
- 4. ‘‘Who Owns the Time?’’
- 5. The 1930s’ Turn to the Hard Sell
- 6. The Ballet and Ballyhoo of Radio Showmanship
- 7. Two Agencies
- 8. Madison Avenue in Hollywood
- 9. Advertising and Commercial Radio during World War II, 1942–45
- 10. On a Treadmill to Oblivion
- Conclusion
- Notes
- Bibliography
- Index