A Word from Our Sponsor : : Admen, Advertising, and the Golden Age of Radio / / Cynthia B. Meyers.
During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for e...
Saved in:
Superior document: | Title is part of eBook package: De Gruyter Fordham University Press Complete eBook-Package Pre-2014 |
---|---|
VerfasserIn: | |
Place / Publishing House: | New York, NY : : Fordham University Press, , [2013] ©2013 |
Year of Publication: | 2013 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (288 p.) |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
9780823253777 |
---|---|
ctrlnum |
(DE-B1597)555170 (OCoLC)1090380403 |
collection |
bib_alma |
record_format |
marc |
spelling |
Meyers, Cynthia B., author. aut http://id.loc.gov/vocabulary/relators/aut A Word from Our Sponsor : Admen, Advertising, and the Golden Age of Radio / Cynthia B. Meyers. New York, NY : Fordham University Press, [2013] ©2013 1 online resource (288 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Contents -- Acknowledgments -- Introduction -- 1. Dramatizing a Bar of Soap -- 2. The Fourth Dimension of Advertising -- 3. They Sway Millions as If by Some Magic Wand -- 4. ‘‘Who Owns the Time?’’ -- 5. The 1930s’ Turn to the Hard Sell -- 6. The Ballet and Ballyhoo of Radio Showmanship -- 7. Two Agencies -- 8. Madison Avenue in Hollywood -- 9. Advertising and Commercial Radio during World War II, 1942–45 -- 10. On a Treadmill to Oblivion -- Conclusion -- Notes -- Bibliography -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced “Kraft Music Hall” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell House Coffee; and Young & Rubicam managed “Town Hall Tonight” with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history.Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society. Mediating between audiences’ desire for entertainment and advertisers’ desire for sales, admen combined “showmanship” with “salesmanship” to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 03. Jan 2023) Advertising in popular culture United States History 20th century. Radio advertising United States History 20th century. Radio broadcasting United States History 20th century. Radio programs United States History 20th century. Cinema & Media Studies. Communications. Oral History. SOCIAL SCIENCE / Media Studies. bisacsh World War II. admen. advertising agency. advertising. broadcasting. commercial. great depression. mass media. popular culture. programming. radio. showmanship. sponsor. Title is part of eBook package: De Gruyter Fordham University Press Complete eBook-Package Pre-2014 9783111189604 Title is part of eBook package: De Gruyter Fordham University Press eBook-Package Backlist 2000-2013 9783110707298 print 9780823253708 https://doi.org/10.1515/9780823253777?locatt=mode:legacy https://www.degruyter.com/isbn/9780823253777 Cover https://www.degruyter.com/document/cover/isbn/9780823253777/original |
language |
English |
format |
eBook |
author |
Meyers, Cynthia B., Meyers, Cynthia B., |
spellingShingle |
Meyers, Cynthia B., Meyers, Cynthia B., A Word from Our Sponsor : Admen, Advertising, and the Golden Age of Radio / Frontmatter -- Contents -- Acknowledgments -- Introduction -- 1. Dramatizing a Bar of Soap -- 2. The Fourth Dimension of Advertising -- 3. They Sway Millions as If by Some Magic Wand -- 4. ‘‘Who Owns the Time?’’ -- 5. The 1930s’ Turn to the Hard Sell -- 6. The Ballet and Ballyhoo of Radio Showmanship -- 7. Two Agencies -- 8. Madison Avenue in Hollywood -- 9. Advertising and Commercial Radio during World War II, 1942–45 -- 10. On a Treadmill to Oblivion -- Conclusion -- Notes -- Bibliography -- Index |
author_facet |
Meyers, Cynthia B., Meyers, Cynthia B., |
author_variant |
c b m cb cbm c b m cb cbm |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Meyers, Cynthia B., |
title |
A Word from Our Sponsor : Admen, Advertising, and the Golden Age of Radio / |
title_sub |
Admen, Advertising, and the Golden Age of Radio / |
title_full |
A Word from Our Sponsor : Admen, Advertising, and the Golden Age of Radio / Cynthia B. Meyers. |
title_fullStr |
A Word from Our Sponsor : Admen, Advertising, and the Golden Age of Radio / Cynthia B. Meyers. |
title_full_unstemmed |
A Word from Our Sponsor : Admen, Advertising, and the Golden Age of Radio / Cynthia B. Meyers. |
title_auth |
A Word from Our Sponsor : Admen, Advertising, and the Golden Age of Radio / |
title_alt |
Frontmatter -- Contents -- Acknowledgments -- Introduction -- 1. Dramatizing a Bar of Soap -- 2. The Fourth Dimension of Advertising -- 3. They Sway Millions as If by Some Magic Wand -- 4. ‘‘Who Owns the Time?’’ -- 5. The 1930s’ Turn to the Hard Sell -- 6. The Ballet and Ballyhoo of Radio Showmanship -- 7. Two Agencies -- 8. Madison Avenue in Hollywood -- 9. Advertising and Commercial Radio during World War II, 1942–45 -- 10. On a Treadmill to Oblivion -- Conclusion -- Notes -- Bibliography -- Index |
title_new |
A Word from Our Sponsor : |
title_sort |
a word from our sponsor : admen, advertising, and the golden age of radio / |
publisher |
Fordham University Press, |
publishDate |
2013 |
physical |
1 online resource (288 p.) |
contents |
Frontmatter -- Contents -- Acknowledgments -- Introduction -- 1. Dramatizing a Bar of Soap -- 2. The Fourth Dimension of Advertising -- 3. They Sway Millions as If by Some Magic Wand -- 4. ‘‘Who Owns the Time?’’ -- 5. The 1930s’ Turn to the Hard Sell -- 6. The Ballet and Ballyhoo of Radio Showmanship -- 7. Two Agencies -- 8. Madison Avenue in Hollywood -- 9. Advertising and Commercial Radio during World War II, 1942–45 -- 10. On a Treadmill to Oblivion -- Conclusion -- Notes -- Bibliography -- Index |
isbn |
9780823253777 9783111189604 9783110707298 9780823253708 |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF6146 |
callnumber-sort |
HF 46146 R3 M49 42014 |
geographic_facet |
United States |
era_facet |
20th century. |
url |
https://doi.org/10.1515/9780823253777?locatt=mode:legacy https://www.degruyter.com/isbn/9780823253777 https://www.degruyter.com/document/cover/isbn/9780823253777/original |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
659 - Advertising & public relations |
dewey-full |
659.14/2097309041 |
dewey-sort |
3659.14 102097309041 |
dewey-raw |
659.14/2097309041 |
dewey-search |
659.14/2097309041 |
doi_str_mv |
10.1515/9780823253777?locatt=mode:legacy |
oclc_num |
1090380403 |
work_keys_str_mv |
AT meyerscynthiab awordfromoursponsoradmenadvertisingandthegoldenageofradio AT meyerscynthiab wordfromoursponsoradmenadvertisingandthegoldenageofradio |
status_str |
n |
ids_txt_mv |
(DE-B1597)555170 (OCoLC)1090380403 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter Fordham University Press Complete eBook-Package Pre-2014 Title is part of eBook package: De Gruyter Fordham University Press eBook-Package Backlist 2000-2013 |
is_hierarchy_title |
A Word from Our Sponsor : Admen, Advertising, and the Golden Age of Radio / |
container_title |
Title is part of eBook package: De Gruyter Fordham University Press Complete eBook-Package Pre-2014 |
_version_ |
1770176514426404864 |
fullrecord |
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05746nam a22009135i 4500</leader><controlfield tag="001">9780823253777</controlfield><controlfield tag="003">DE-B1597</controlfield><controlfield tag="005">20230103011142.0</controlfield><controlfield tag="006">m|||||o||d||||||||</controlfield><controlfield tag="007">cr || ||||||||</controlfield><controlfield tag="008">230103t20132013nyu fo d z eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780823253777</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1515/9780823253777</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-B1597)555170</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1090380403</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-B1597</subfield><subfield code="b">eng</subfield><subfield code="c">DE-B1597</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">nyu</subfield><subfield code="c">US-NY</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF6146.R3</subfield><subfield code="b">M49 2014</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">SOC052000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">659.14/2097309041</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Meyers, Cynthia B., </subfield><subfield code="e">author.</subfield><subfield code="4">aut</subfield><subfield code="4">http://id.loc.gov/vocabulary/relators/aut</subfield></datafield><datafield tag="245" ind1="1" ind2="2"><subfield code="a">A Word from Our Sponsor :</subfield><subfield code="b">Admen, Advertising, and the Golden Age of Radio /</subfield><subfield code="c">Cynthia B. Meyers.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY : </subfield><subfield code="b">Fordham University Press, </subfield><subfield code="c">[2013]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (288 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="347" ind1=" " ind2=" "><subfield code="a">text file</subfield><subfield code="b">PDF</subfield><subfield code="2">rda</subfield></datafield><datafield tag="505" ind1="0" ind2="0"><subfield code="t">Frontmatter -- </subfield><subfield code="t">Contents -- </subfield><subfield code="t">Acknowledgments -- </subfield><subfield code="t">Introduction -- </subfield><subfield code="t">1. Dramatizing a Bar of Soap -- </subfield><subfield code="t">2. The Fourth Dimension of Advertising -- </subfield><subfield code="t">3. They Sway Millions as If by Some Magic Wand -- </subfield><subfield code="t">4. ‘‘Who Owns the Time?’’ -- </subfield><subfield code="t">5. The 1930s’ Turn to the Hard Sell -- </subfield><subfield code="t">6. The Ballet and Ballyhoo of Radio Showmanship -- </subfield><subfield code="t">7. Two Agencies -- </subfield><subfield code="t">8. Madison Avenue in Hollywood -- </subfield><subfield code="t">9. Advertising and Commercial Radio during World War II, 1942–45 -- </subfield><subfield code="t">10. On a Treadmill to Oblivion -- </subfield><subfield code="t">Conclusion -- </subfield><subfield code="t">Notes -- </subfield><subfield code="t">Bibliography -- </subfield><subfield code="t">Index</subfield></datafield><datafield tag="506" ind1="0" ind2=" "><subfield code="a">restricted access</subfield><subfield code="u">http://purl.org/coar/access_right/c_16ec</subfield><subfield code="f">online access with authorization</subfield><subfield code="2">star</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced “Kraft Music Hall” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell House Coffee; and Young & Rubicam managed “Town Hall Tonight” with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history.Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society. Mediating between audiences’ desire for entertainment and advertisers’ desire for sales, admen combined “showmanship” with “salesmanship” to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: Internet via World Wide Web.</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">In English.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Description based on online resource; title from PDF title page (publisher's Web site, viewed 03. Jan 2023)</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Advertising in popular culture</subfield><subfield code="z">United States</subfield><subfield code="x">History</subfield><subfield code="y">20th century.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Radio advertising</subfield><subfield code="z">United States</subfield><subfield code="x">History</subfield><subfield code="y">20th century.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Radio broadcasting</subfield><subfield code="z">United States</subfield><subfield code="x">History</subfield><subfield code="y">20th century.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Radio programs</subfield><subfield code="z">United States</subfield><subfield code="x">History</subfield><subfield code="y">20th century.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Cinema & Media Studies.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Communications.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Oral History.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">SOCIAL SCIENCE / Media Studies.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">World War II.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">admen.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">advertising agency.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">advertising.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">broadcasting.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">commercial.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">great depression.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">mass media.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">popular culture.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">programming.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">radio.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">showmanship.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">sponsor.</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Title is part of eBook package:</subfield><subfield code="d">De Gruyter</subfield><subfield code="t">Fordham University Press Complete eBook-Package Pre-2014</subfield><subfield code="z">9783111189604</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Title is part of eBook package:</subfield><subfield code="d">De Gruyter</subfield><subfield code="t">Fordham University Press eBook-Package Backlist 2000-2013</subfield><subfield code="z">9783110707298</subfield></datafield><datafield tag="776" ind1="0" ind2=" "><subfield code="c">print</subfield><subfield code="z">9780823253708</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1515/9780823253777?locatt=mode:legacy</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://www.degruyter.com/isbn/9780823253777</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="3">Cover</subfield><subfield code="u">https://www.degruyter.com/document/cover/isbn/9780823253777/original</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">978-3-11-070729-8 Fordham University Press eBook-Package Backlist 2000-2013</subfield><subfield code="c">2000</subfield><subfield code="d">2013</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">978-3-11-118960-4 Fordham University Press Complete eBook-Package Pre-2014</subfield><subfield code="b">2014</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_BACKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_CL_SN</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_EBACKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_EBKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_ECL_SN</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_EEBKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_ESSHALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_PPALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_SSHALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV-deGruyter-alles</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA11SSHE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA13ENGE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA17SSHEE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA5EBK</subfield></datafield></record></collection> |