From Bombay to Bollywood : : The Making of a Global Media Industry /

From Bombay to Bollywood : : The Making of a Global Media Industry / / Aswin Punathambekar.

From Bombay to Bollywood analyzes the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explores how relations betw...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter New York University Press Backlist eBook-Package 2000-2013
VerfasserIn:
Punathambekar, Aswin,
Place / Publishing House:New York, NY : : New York University Press, , [2013]
©2013
Year of Publication:2013
Language:English
Series:Postmillennial Pop ; 5
Online Access:
Physical Description:1 online resource :; 28 black and white illustrations
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Table of Contents:
  • Frontmatter
  • Contents
  • Acknowledgments
  • Introduction
  • 1. Bollywood Is Useful
  • 2. Staging Bollywood
  • 3. “It’s All about Knowing Your Audience”
  • 4. “Multiplex with Unlimited Seats”
  • 5. “It’s Not Your Dad’s Bollywood”
  • Conclusion
  • Appendix 1.
  • Appendix 2. Top Box-Office Successes, 2000–2009
  • Notes
  • Bibliography
  • Index
  • About the Author

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