From Bombay to Bollywood : : The Making of a Global Media Industry / / Aswin Punathambekar.
From Bombay to Bollywood analyzes the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explores how relations betw...
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Place / Publishing House: | New York, NY : : New York University Press, , [2013] ©2013 |
Year of Publication: | 2013 |
Language: | English |
Series: | Postmillennial Pop ;
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Physical Description: | 1 online resource :; 28 black and white illustrations |
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Punathambekar, Aswin, author. aut http://id.loc.gov/vocabulary/relators/aut From Bombay to Bollywood : The Making of a Global Media Industry / Aswin Punathambekar. New York, NY : New York University Press, [2013] ©2013 1 online resource : 28 black and white illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Postmillennial Pop ; 5 Frontmatter -- Contents -- Acknowledgments -- Introduction -- 1. Bollywood Is Useful -- 2. Staging Bollywood -- 3. “It’s All about Knowing Your Audience” -- 4. “Multiplex with Unlimited Seats” -- 5. “It’s Not Your Dad’s Bollywood” -- Conclusion -- Appendix 1. -- Appendix 2. Top Box-Office Successes, 2000–2009 -- Notes -- Bibliography -- Index -- About the Author restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star From Bombay to Bollywood analyzes the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explores how relations between state institutions, the Indian diaspora, circuits of capital, and new media technologies and industries have reconfigured the Bombay-based industry’s geographic reach. Providing in-depth accounts of the workings of media companies and media professionals, Punathambekar has produced a timely analysis of how a media industry in the postcolonial world has come to claim the global as its scale of operations. Based on extensive field research in India and the U.S., this book offers empirically-rich and theoretically-informed analyses of how the imaginations and practices of industry professionals give shape to the media worlds we inhabit and engage with. Moving beyond a focus on a single medium, Punathambekar develops a comparative and integrated approach that examines four different but interrelated media industries--film, television, marketing, and digital media. Offering a path-breaking account of media convergence in a non-Western context, Punathambekar’s transnational approach to understanding the formation of Bollywood is an innovative intervention into current debates on media industries, production cultures, and cultural globalization. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Jun 2022) Motion picture industry India. Motion pictures India India. Motion pictures India. SOCIAL SCIENCE / Discrimination & Race Relations. bisacsh Title is part of eBook package: De Gruyter New York University Press Backlist eBook-Package 2000-2013 9783110706444 print 9780814771891 https://doi.org/10.18574/nyu/9780814771891.001.0001 https://www.degruyter.com/isbn/9780814771907 Cover https://www.degruyter.com/document/cover/isbn/9780814771907/original |
language |
English |
format |
eBook |
author |
Punathambekar, Aswin, Punathambekar, Aswin, |
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Punathambekar, Aswin, Punathambekar, Aswin, From Bombay to Bollywood : The Making of a Global Media Industry / Postmillennial Pop ; Frontmatter -- Contents -- Acknowledgments -- Introduction -- 1. Bollywood Is Useful -- 2. Staging Bollywood -- 3. “It’s All about Knowing Your Audience” -- 4. “Multiplex with Unlimited Seats” -- 5. “It’s Not Your Dad’s Bollywood” -- Conclusion -- Appendix 1. -- Appendix 2. Top Box-Office Successes, 2000–2009 -- Notes -- Bibliography -- Index -- About the Author |
author_facet |
Punathambekar, Aswin, Punathambekar, Aswin, |
author_variant |
a p ap a p ap |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Punathambekar, Aswin, |
title |
From Bombay to Bollywood : The Making of a Global Media Industry / |
title_sub |
The Making of a Global Media Industry / |
title_full |
From Bombay to Bollywood : The Making of a Global Media Industry / Aswin Punathambekar. |
title_fullStr |
From Bombay to Bollywood : The Making of a Global Media Industry / Aswin Punathambekar. |
title_full_unstemmed |
From Bombay to Bollywood : The Making of a Global Media Industry / Aswin Punathambekar. |
title_auth |
From Bombay to Bollywood : The Making of a Global Media Industry / |
title_alt |
Frontmatter -- Contents -- Acknowledgments -- Introduction -- 1. Bollywood Is Useful -- 2. Staging Bollywood -- 3. “It’s All about Knowing Your Audience” -- 4. “Multiplex with Unlimited Seats” -- 5. “It’s Not Your Dad’s Bollywood” -- Conclusion -- Appendix 1. -- Appendix 2. Top Box-Office Successes, 2000–2009 -- Notes -- Bibliography -- Index -- About the Author |
title_new |
From Bombay to Bollywood : |
title_sort |
from bombay to bollywood : the making of a global media industry / |
series |
Postmillennial Pop ; |
series2 |
Postmillennial Pop ; |
publisher |
New York University Press, |
publishDate |
2013 |
physical |
1 online resource : 28 black and white illustrations |
contents |
Frontmatter -- Contents -- Acknowledgments -- Introduction -- 1. Bollywood Is Useful -- 2. Staging Bollywood -- 3. “It’s All about Knowing Your Audience” -- 4. “Multiplex with Unlimited Seats” -- 5. “It’s Not Your Dad’s Bollywood” -- Conclusion -- Appendix 1. -- Appendix 2. Top Box-Office Successes, 2000–2009 -- Notes -- Bibliography -- Index -- About the Author |
isbn |
9780814771907 9783110706444 9780814771891 |
callnumber-first |
P - Language and Literature |
callnumber-subject |
PN - General Literature |
callnumber-label |
PN1993 |
callnumber-sort |
PN 41993.5 I8 P86 42016 |
geographic_facet |
India. |
url |
https://doi.org/10.18574/nyu/9780814771891.001.0001 https://www.degruyter.com/isbn/9780814771907 https://www.degruyter.com/document/cover/isbn/9780814771907/original |
illustrated |
Not Illustrated |
dewey-hundreds |
700 - Arts & recreation |
dewey-tens |
790 - Sports, games & entertainment |
dewey-ones |
791 - Public performances |
dewey-full |
791.430954 |
dewey-sort |
3791.430954 |
dewey-raw |
791.430954 |
dewey-search |
791.430954 |
doi_str_mv |
10.18574/nyu/9780814771891.001.0001 |
oclc_num |
843882907 |
work_keys_str_mv |
AT punathambekaraswin frombombaytobollywoodthemakingofaglobalmediaindustry |
status_str |
n |
ids_txt_mv |
(DE-B1597)547708 (OCoLC)843882907 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter New York University Press Backlist eBook-Package 2000-2013 |
is_hierarchy_title |
From Bombay to Bollywood : The Making of a Global Media Industry / |
container_title |
Title is part of eBook package: De Gruyter New York University Press Backlist eBook-Package 2000-2013 |
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1770176511854247936 |
fullrecord |
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