The Rise of Viagra : : How the Little Blue Pill Changed Sex in America / / Meika Loe.

Since its introduction in 1998, Viagra has launched a new kind of sexual revolution. Quickly becoming one of the most sought after drugs in history, the little blue pill created a sea change within the pharmaceutical industry-from how drugs could be marketed to the types of drugs put into developmen...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter New York University Press Backlist eBook-Package 2000-2013
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Place / Publishing House:New York, NY : : New York University Press, , [2004]
©2004
Year of Publication:2004
Language:English
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Physical Description:1 online resource
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Table of Contents:
  • Frontmatter
  • Contents
  • Acknowledgments
  • Preface
  • 1 Introducing Viagra
  • 2 The Rise of Erectile Dysfunction
  • 3 Fixing the Broken Male Machine
  • 4 The Pill Doesn’t Always Thrill
  • 5 The Search for the Female Viagra
  • 6 A Pill for Everything?
  • Epilogue
  • Appendix: Studying “Up”
  • Notes
  • Index
  • About the Author