The Rise of Viagra : : How the Little Blue Pill Changed Sex in America / / Meika Loe.
Since its introduction in 1998, Viagra has launched a new kind of sexual revolution. Quickly becoming one of the most sought after drugs in history, the little blue pill created a sea change within the pharmaceutical industry-from how drugs could be marketed to the types of drugs put into developmen...
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Place / Publishing House: | New York, NY : : New York University Press, , [2004] ©2004 |
Year of Publication: | 2004 |
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Loe, Meika, author. aut http://id.loc.gov/vocabulary/relators/aut The Rise of Viagra : How the Little Blue Pill Changed Sex in America / Meika Loe. New York, NY : New York University Press, [2004] ©2004 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Contents -- Acknowledgments -- Preface -- 1 Introducing Viagra -- 2 The Rise of Erectile Dysfunction -- 3 Fixing the Broken Male Machine -- 4 The Pill Doesn’t Always Thrill -- 5 The Search for the Female Viagra -- 6 A Pill for Everything? -- Epilogue -- Appendix: Studying “Up” -- Notes -- Index -- About the Author restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star Since its introduction in 1998, Viagra has launched a new kind of sexual revolution. Quickly becoming one of the most sought after drugs in history, the little blue pill created a sea change within the pharmaceutical industry-from how drugs could be marketed to the types of drugs put into development-as well as the culture at large. Impotency is no longer an embarrassing male secret; now it is called “erectile dysfunction,” and is simply something to “ask your doctor” about. And over 16 million men have.The Rise of Viagra is the first book to detail the history and the vast social implications of the Viagra phenomenon. Meika Loe argues that Viagra has changed what qualifies as normal sex in America. In the quick-fix, pill-for-everything culture that Viagra helped to create, erections can now be had by popping a pill, making sex on demand, regardless of age or infirmity, and, potentially, for the rest of one's life.Drawing on interviews with men who take the drug, their wives, doctors and pharmacists as well as scientists and researchers in the field, this fascinating account provides an intimate history of the drug's effect on America. Loe also examines the quest for the female Viagra, the impact of the drug around the world, the introduction of new erection drugs, like Levitra and Cialis, and the rapid growth of the multi-billion dollar pharmaceutical industry.This wide-ranging book explains how this medical breakthrough and cultural phenomenon have forever changed the meaning of sex in America. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Jun 2022) Sex United States. Sildenafil Social aspects United States. SOCIAL SCIENCE / General. bisacsh Detail. Viagra. history. implications. phenomenon. social. vast. Title is part of eBook package: De Gruyter New York University Press Backlist eBook-Package 2000-2013 9783110706444 print 9780814752005 https://doi.org/10.18574/nyu/9780814753224.001.0001 https://www.degruyter.com/isbn/9780814753224 Cover https://www.degruyter.com/document/cover/isbn/9780814753224/original |
language |
English |
format |
eBook |
author |
Loe, Meika, Loe, Meika, |
spellingShingle |
Loe, Meika, Loe, Meika, The Rise of Viagra : How the Little Blue Pill Changed Sex in America / Frontmatter -- Contents -- Acknowledgments -- Preface -- 1 Introducing Viagra -- 2 The Rise of Erectile Dysfunction -- 3 Fixing the Broken Male Machine -- 4 The Pill Doesn’t Always Thrill -- 5 The Search for the Female Viagra -- 6 A Pill for Everything? -- Epilogue -- Appendix: Studying “Up” -- Notes -- Index -- About the Author |
author_facet |
Loe, Meika, Loe, Meika, |
author_variant |
m l ml m l ml |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Loe, Meika, |
title |
The Rise of Viagra : How the Little Blue Pill Changed Sex in America / |
title_sub |
How the Little Blue Pill Changed Sex in America / |
title_full |
The Rise of Viagra : How the Little Blue Pill Changed Sex in America / Meika Loe. |
title_fullStr |
The Rise of Viagra : How the Little Blue Pill Changed Sex in America / Meika Loe. |
title_full_unstemmed |
The Rise of Viagra : How the Little Blue Pill Changed Sex in America / Meika Loe. |
title_auth |
The Rise of Viagra : How the Little Blue Pill Changed Sex in America / |
title_alt |
Frontmatter -- Contents -- Acknowledgments -- Preface -- 1 Introducing Viagra -- 2 The Rise of Erectile Dysfunction -- 3 Fixing the Broken Male Machine -- 4 The Pill Doesn’t Always Thrill -- 5 The Search for the Female Viagra -- 6 A Pill for Everything? -- Epilogue -- Appendix: Studying “Up” -- Notes -- Index -- About the Author |
title_new |
The Rise of Viagra : |
title_sort |
the rise of viagra : how the little blue pill changed sex in america / |
publisher |
New York University Press, |
publishDate |
2004 |
physical |
1 online resource |
contents |
Frontmatter -- Contents -- Acknowledgments -- Preface -- 1 Introducing Viagra -- 2 The Rise of Erectile Dysfunction -- 3 Fixing the Broken Male Machine -- 4 The Pill Doesn’t Always Thrill -- 5 The Search for the Female Viagra -- 6 A Pill for Everything? -- Epilogue -- Appendix: Studying “Up” -- Notes -- Index -- About the Author |
isbn |
9780814753224 9783110706444 9780814752005 |
geographic_facet |
United States. |
url |
https://doi.org/10.18574/nyu/9780814753224.001.0001 https://www.degruyter.com/isbn/9780814753224 https://www.degruyter.com/document/cover/isbn/9780814753224/original |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
610 - Medicine & health |
dewey-ones |
616 - Diseases |
dewey-full |
616.6/922061 |
dewey-sort |
3616.6 6922061 |
dewey-raw |
616.6/922061 |
dewey-search |
616.6/922061 |
doi_str_mv |
10.18574/nyu/9780814753224.001.0001 |
oclc_num |
780425908 |
work_keys_str_mv |
AT loemeika theriseofviagrahowthelittlebluepillchangedsexinamerica AT loemeika riseofviagrahowthelittlebluepillchangedsexinamerica |
status_str |
n |
ids_txt_mv |
(DE-B1597)547181 (OCoLC)780425908 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter New York University Press Backlist eBook-Package 2000-2013 |
is_hierarchy_title |
The Rise of Viagra : How the Little Blue Pill Changed Sex in America / |
container_title |
Title is part of eBook package: De Gruyter New York University Press Backlist eBook-Package 2000-2013 |
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1770176509526409216 |
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