Spreadable Media : : Creating Value and Meaning in a Networked Culture /

Spreadable Media : : Creating Value and Meaning in a Networked Culture / / Joshua Green, Sam Ford, Henry Jenkins.

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How sharing, linking, and liking have transformed the media and marketing industries Spreadable Media is a rare inside look at today’s ever-changing media landscape. The days of corporate control over media content and its distribution have been replaced by the age of what the digital media industri...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter New York University Press Backlist eBook-Package 2000-2013
VerfasserIn:
Jenkins, Henry,
Ford, Sam,
Green, Joshua,
Place / Publishing House:New York, NY : : New York University Press, , [2013]
©2013
Year of Publication:2013
Language:English
Series:Postmillennial Pop ; 15
Online Access:
Physical Description:1 online resource
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Table of Contents:
  • Frontmatter
  • CONTENTS
  • ACKNOWLEDGMENTS
  • HOW TO READ THIS BOOK
  • INTRODUCTION: WHY MEDIA SPREADS
  • 1. WHERE WEB 2.0 WENT WRONG
  • 2. REAPPRAISING THE RESIDUAL
  • 3. THE VALUE OF MEDIA ENGAGEMENT
  • 4. WHAT CONSTITUTES MEANINGFUL PARTICIPATION?
  • 5. DESIGNING FOR SPREADABILITY
  • 6. COURTING SUPPORTERS FOR INDEPENDENT MEDIA
  • 7. THINKING TRANSNATIONALLY
  • CONCLUSION
  • NOTES
  • REFERENCES
  • INDEX
  • ABOUT THE AUTHORS

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