Authentic™ : : The Politics of Ambivalence in a Brand Culture / / Sarah Banet-Weiser.
Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed “greening” of institutions and merchant goods is nearly universal. But while the practice of branding is...
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Superior document: | Title is part of eBook package: De Gruyter New York University Press Backlist eBook-Package 2000-2013 |
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Place / Publishing House: | New York, NY : : New York University Press, , [2012] ©2012 |
Year of Publication: | 2012 |
Language: | English |
Series: | Critical Cultural Communication ;
30 |
Online Access: | |
Physical Description: | 1 online resource |
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