Authentic™ : : The Politics of Ambivalence in a Brand Culture / / Sarah Banet-Weiser.
Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed “greening” of institutions and merchant goods is nearly universal. But while the practice of branding is...
Saved in:
| Superior document: | Title is part of eBook package: De Gruyter New York University Press Backlist eBook-Package 2000-2013 |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | New York, NY : : New York University Press, , [2012] ©2012 |
| Year of Publication: | 2012 |
| Language: | English |
| Series: | Critical Cultural Communication ;
30 |
| Online Access: | |
| Physical Description: | 1 online resource |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- Frontmatter
- CONTENTS
- ACKNOWLEDGMENTS
- INTRODUCTION
- 1. BRANDING CONSUMER CITIZENS
- 2. BRANDING THE POSTFEMINIST SELF
- 3. BRANDING CREATIVITY
- 4. BRANDING POLITICS
- 5. BRANDING RELIGION
- CONCLUSION: THE POLITICS OF AMBIVALENCE
- NOTES
- INDEX
- ABOUT THE AUTHOR