Selling Women's History : : Packaging Feminism in Twentieth-Century American Popular Culture /

Selling Women's History : : Packaging Feminism in Twentieth-Century American Popular Culture / / Emily Westkaemper.

Only in recent decades has the American academic profession taken women's history seriously. But the very concept of women's history has a much longer past, one that's intimately entwined with the development of American advertising and consumer culture. Selling Women's History r...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter RUP eBook-Package 2017
VerfasserIn:
Westkaemper, Emily,
Place / Publishing House:New Brunswick, NJ : : Rutgers University Press, , [2017]
©2017
Year of Publication:2017
Language:English
Online Access:
Physical Description:1 online resource (272 p.) :; 10 B&W images
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Table of Contents:
  • Frontmatter
  • CONTENTS
  • Acknowledgments
  • Abbreviations
  • Introduction
  • 1. Martha Washington (Would Have) Shopped Here: Women's History in Magazines and Ephemera, 1910-1935
  • 2. "The Quaker Girl Turns Modern": How Adwomen Promoted History, 1910-1940
  • 3. Broadcasting Yesteryear: Women's History on Commercial Radio, 1930-1945
  • 4. Gallant American Women: Feminist Historians and the Mass Media, 1935-1950
  • 5. Betsy Ross Red Lipstick: Products as Artifacts and Inspiration, 1940-1950
  • 6. "You've Come a Long Way, Baby": Women's History in Consumer Culture from World War II to Women's Liberation
  • Epilogue
  • Notes
  • Index
  • ABOUT THE AUTHOR

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