Selling Women's History : : Packaging Feminism in Twentieth-Century American Popular Culture / / Emily Westkaemper.
Only in recent decades has the American academic profession taken women's history seriously. But the very concept of women's history has a much longer past, one that's intimately entwined with the development of American advertising and consumer culture. Selling Women's History r...
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Place / Publishing House: | New Brunswick, NJ : : Rutgers University Press, , [2017] ©2017 |
Year of Publication: | 2017 |
Language: | English |
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Physical Description: | 1 online resource (272 p.) :; 10 B&W images |
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Westkaemper, Emily, author. aut http://id.loc.gov/vocabulary/relators/aut Selling Women's History : Packaging Feminism in Twentieth-Century American Popular Culture / Emily Westkaemper. New Brunswick, NJ : Rutgers University Press, [2017] ©2017 1 online resource (272 p.) : 10 B&W images text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- CONTENTS -- Acknowledgments -- Abbreviations -- Introduction -- 1. Martha Washington (Would Have) Shopped Here: Women's History in Magazines and Ephemera, 1910-1935 -- 2. "The Quaker Girl Turns Modern": How Adwomen Promoted History, 1910-1940 -- 3. Broadcasting Yesteryear: Women's History on Commercial Radio, 1930-1945 -- 4. Gallant American Women: Feminist Historians and the Mass Media, 1935-1950 -- 5. Betsy Ross Red Lipstick: Products as Artifacts and Inspiration, 1940-1950 -- 6. "You've Come a Long Way, Baby": Women's History in Consumer Culture from World War II to Women's Liberation -- Epilogue -- Notes -- Index -- ABOUT THE AUTHOR restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star Only in recent decades has the American academic profession taken women's history seriously. But the very concept of women's history has a much longer past, one that's intimately entwined with the development of American advertising and consumer culture. Selling Women's History reveals how, from the 1900s to the 1970s, popular culture helped teach Americans about the accomplishments of their foremothers, promoting an awareness of women's wide-ranging capabilities. On one hand, Emily Westkaemper examines how this was a marketing ploy, as Madison Avenue co-opted women's history to sell everything from Betsy Ross Red lipstick to Virginia Slims cigarettes. But she also shows how pioneering adwomen and female historians used consumer culture to publicize histories that were ignored elsewhere. Their feminist work challenged sexist assumptions about women's subordinate roles. Assessing a dazzling array of media, including soap operas, advertisements, films, magazines, calendars, and greeting cards, Selling Women's History offers a new perspective on how early- and mid-twentieth-century women saw themselves. Rather than presuming a drought of female agency between the first and second waves of American feminism, it reveals the subtle messages about women's empowerment that flooded the marketplace. Issued also in print. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 07. Jan 2021) Feminism United States History. History in advertising United States History. History in popular culture United States History. Women in advertising United States History. Women in popular culture United States History. Women United States History. SOCIAL SCIENCE / General. bisacsh Title is part of eBook package: De Gruyter RUP eBook-Package 2017 9783110666090 print 9780813576336 https://doi.org/10.36019/9780813576350 https://www.degruyter.com/isbn/9780813576350 Cover https://www.degruyter.com/cover/covers/9780813576350.jpg |
language |
English |
format |
eBook |
author |
Westkaemper, Emily, Westkaemper, Emily, |
spellingShingle |
Westkaemper, Emily, Westkaemper, Emily, Selling Women's History : Packaging Feminism in Twentieth-Century American Popular Culture / Frontmatter -- CONTENTS -- Acknowledgments -- Abbreviations -- Introduction -- 1. Martha Washington (Would Have) Shopped Here: Women's History in Magazines and Ephemera, 1910-1935 -- 2. "The Quaker Girl Turns Modern": How Adwomen Promoted History, 1910-1940 -- 3. Broadcasting Yesteryear: Women's History on Commercial Radio, 1930-1945 -- 4. Gallant American Women: Feminist Historians and the Mass Media, 1935-1950 -- 5. Betsy Ross Red Lipstick: Products as Artifacts and Inspiration, 1940-1950 -- 6. "You've Come a Long Way, Baby": Women's History in Consumer Culture from World War II to Women's Liberation -- Epilogue -- Notes -- Index -- ABOUT THE AUTHOR |
author_facet |
Westkaemper, Emily, Westkaemper, Emily, |
author_variant |
e w ew e w ew |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Westkaemper, Emily, |
title |
Selling Women's History : Packaging Feminism in Twentieth-Century American Popular Culture / |
title_sub |
Packaging Feminism in Twentieth-Century American Popular Culture / |
title_full |
Selling Women's History : Packaging Feminism in Twentieth-Century American Popular Culture / Emily Westkaemper. |
title_fullStr |
Selling Women's History : Packaging Feminism in Twentieth-Century American Popular Culture / Emily Westkaemper. |
title_full_unstemmed |
Selling Women's History : Packaging Feminism in Twentieth-Century American Popular Culture / Emily Westkaemper. |
title_auth |
Selling Women's History : Packaging Feminism in Twentieth-Century American Popular Culture / |
title_alt |
Frontmatter -- CONTENTS -- Acknowledgments -- Abbreviations -- Introduction -- 1. Martha Washington (Would Have) Shopped Here: Women's History in Magazines and Ephemera, 1910-1935 -- 2. "The Quaker Girl Turns Modern": How Adwomen Promoted History, 1910-1940 -- 3. Broadcasting Yesteryear: Women's History on Commercial Radio, 1930-1945 -- 4. Gallant American Women: Feminist Historians and the Mass Media, 1935-1950 -- 5. Betsy Ross Red Lipstick: Products as Artifacts and Inspiration, 1940-1950 -- 6. "You've Come a Long Way, Baby": Women's History in Consumer Culture from World War II to Women's Liberation -- Epilogue -- Notes -- Index -- ABOUT THE AUTHOR |
title_new |
Selling Women's History : |
title_sort |
selling women's history : packaging feminism in twentieth-century american popular culture / |
publisher |
Rutgers University Press, |
publishDate |
2017 |
physical |
1 online resource (272 p.) : 10 B&W images Issued also in print. |
contents |
Frontmatter -- CONTENTS -- Acknowledgments -- Abbreviations -- Introduction -- 1. Martha Washington (Would Have) Shopped Here: Women's History in Magazines and Ephemera, 1910-1935 -- 2. "The Quaker Girl Turns Modern": How Adwomen Promoted History, 1910-1940 -- 3. Broadcasting Yesteryear: Women's History on Commercial Radio, 1930-1945 -- 4. Gallant American Women: Feminist Historians and the Mass Media, 1935-1950 -- 5. Betsy Ross Red Lipstick: Products as Artifacts and Inspiration, 1940-1950 -- 6. "You've Come a Long Way, Baby": Women's History in Consumer Culture from World War II to Women's Liberation -- Epilogue -- Notes -- Index -- ABOUT THE AUTHOR |
isbn |
9780813576350 9783110666090 9780813576336 |
callnumber-first |
H - Social Science |
callnumber-subject |
HQ - Family, Marriage, Women |
callnumber-label |
HQ1410 |
callnumber-sort |
HQ 41410 W47 42017 |
geographic_facet |
United States |
url |
https://doi.org/10.36019/9780813576350 https://www.degruyter.com/isbn/9780813576350 https://www.degruyter.com/cover/covers/9780813576350.jpg |
illustrated |
Not Illustrated |
dewey-hundreds |
300 - Social sciences |
dewey-tens |
300 - Social sciences, sociology & anthropology |
dewey-ones |
305 - Social groups |
dewey-full |
305.420973 |
dewey-sort |
3305.420973 |
dewey-raw |
305.420973 |
dewey-search |
305.420973 |
doi_str_mv |
10.36019/9780813576350 |
oclc_num |
965828519 |
work_keys_str_mv |
AT westkaemperemily sellingwomenshistorypackagingfeminismintwentiethcenturyamericanpopularculture |
status_str |
n |
ids_txt_mv |
(DE-B1597)526126 (OCoLC)965828519 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter RUP eBook-Package 2017 |
is_hierarchy_title |
Selling Women's History : Packaging Feminism in Twentieth-Century American Popular Culture / |
container_title |
Title is part of eBook package: De Gruyter RUP eBook-Package 2017 |
_version_ |
1806143409481580544 |
fullrecord |
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