Wired TV : : Laboring Over an Interactive Future / / ed. by Denise Mann.
This collection looks at the post-network television industry's heady experiments with new forms of interactive storytelling-or wired TV-that took place from 2005 to 2010 as the networks responded to the introduction of broadband into the majority of homes and the proliferation of popular, part...
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| Superior document: | Title is part of eBook package: De Gruyter Rutgers University Press Complete eBook-Package 2014-2015 |
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| Place / Publishing House: | New Brunswick, NJ : : Rutgers University Press, , [2014] ©2014 |
| Year of Publication: | 2014 |
| Language: | English |
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| Physical Description: | 1 online resource (296 p.) :; 21 illustrations |
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Table of Contents:
- Frontmatter
- Contents
- Acknowledgments
- Introduction: When Television and New Media Work Worlds Collide
- 1. Authorship Up for Grabs: Decentralized Labor, Licensing, and the Management of Collaborative Creativity
- 2. In the Game: Th e Creative and Textual Constraints of Licensed Video Games
- 3. Going Pro: Gendered Responses to the Incorporation of Fan Labor as User-Generated Content
- 4. Labor of Love: Charting Th e L Word
- 5. The Labor Behind the Lost ARG: WGA's Tentative Foothold in the Digital Age
- 6. Post-Network Reflexivity: Viral Marketing and Labor Management
- 7. Fan Creep: Why Brands Suddenly Need "Fans"
- 8. Outsourcing Th e Office
- 9. Convergent Ethnicity and the Neo-Platoon Show: Recombining Difference in the Post-Network Era
- 10. Translating Telenovelas in a Neo-Network Era: Finding an Online Home for MyNetwork Soaps
- 11. Th e Reign of the "Mothership": Transmedia's Past, Present, and Possible Futures
- Notes on Contributors
- Index