Shaping the Future of African American Film : : Color-Coded Economics and the Story Behind the Numbers / / Monica White Ndounou.

In Hollywood, we hear, it's all about the money. It's a ready explanation for why so few black films get made-no crossover appeal, no promise of a big payoff. But what if the money itself is color-coded? What if the economics that governs film production is so skewed that no film by, about...

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Place / Publishing House:New Brunswick, NJ : : Rutgers University Press, , [2014]
©2014
Year of Publication:2014
Language:English
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Physical Description:1 online resource (296 p.) :; 10 photos, 5 figures, 6 tables
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Table of Contents:
  • Frontmatter
  • Contents
  • Acknowledgments
  • Introduction: The Color of Hollywood-Black, White, or Green?
  • Part One: Finding Freedom on Stage and Screen
  • 1. The Plantation Lives!
  • 2. Insurrection! African American Film's Revolutionary Potential through Black Theater
  • Part Two: Black Pathology Sells [Books and Films]?
  • 3. Playing with Fire: Black Women's Literature/White Box Office
  • 4. Breaking the Chains of History and Genre
  • Part Three: It's Not Just Business: Color-Coded Economics and Original Films
  • 5. The Paradox of Branding, Black Star Power, and Box Office Politics
  • 6. Big Business: Hip-H op Gangsta Films and Black Comedies
  • Conclusion: The Story Behind the Numbers
  • Appendix: Ulmer Ratings of Selected Actors
  • Notes
  • Selected Filmography
  • Index
  • About the Author