Discipline and Indulgence : : College Football, Media, and the American Way of Life during the Cold War / / Jeffrey Montez de Oca.
The early Cold War (1947-1964) was a time of optimism in America. Flushed with confidence by the Second World War, many heralded the American Century and saw postwar affluence as proof that capitalism would solve want and poverty. Yet this period also filled people with anxiety. Beyond the specter o...
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| Superior document: | Title is part of eBook package: De Gruyter Rutgers University Press Backlist eBook-Package 2000-2013 |
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| VerfasserIn: | |
| Place / Publishing House: | New Brunswick, NJ : : Rutgers University Press, , [2013] ©2013 |
| Year of Publication: | 2013 |
| Language: | English |
| Series: | Critical Issues in Sport and Society
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| Online Access: | |
| Physical Description: | 1 online resource (188 p.) |
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Table of Contents:
- Frontmatter
- Contents
- Acknowledgments
- 1. Introduction
- 2. Fortifying the City upon a Hill: College Football and Cold War Citizenship
- 3. Duck Walking the Couch Potato: Exercise as Therapy for a Consumer Society
- 4. The Best Seat in the Ballpark: Lifestyle and the Televisual Event
- 5. Fordism in the Airwaves: The NCAA's Use of Market Regulations to Control College Athletics
- 6. From Neighborhood to Nation: Geographical Imagination of the Cold War in Sports Illustrated
- 7. Conclusion
- Appendix: Note on Methodology
- Notes
- References
- Index
- About the Author