Discipline and Indulgence : : College Football, Media, and the American Way of Life during the Cold War / / Jeffrey Montez de Oca.

• Superior document: Title is part of eBook package: De Gruyter Rutgers University Press Backlist eBook-Package 2000-2013
• VerfasserIn: Oca, Jeffrey Montez de,
• Place / Publishing House: New Brunswick, NJ : : Rutgers University Press, , [2013]; ©2013
• Year of Publication: 2013
• Language: English
• Series: Critical Issues in Sport and Society
• Physical Description: 1 online resource (188 p.)
• Other title: Frontmatter --; Contents --; Acknowledgments --; 1. Introduction --; 2. Fortifying the City upon a Hill: College Football and Cold War Citizenship --; 3. Duck Walking the Couch Potato: Exercise as Therapy for a Consumer Society --; 4. The Best Seat in the Ballpark: Lifestyle and the Televisual Event --; 5. Fordism in the Airwaves: The NCAA's Use of Market Regulations to Control College Athletics --; 6. From Neighborhood to Nation: Geographical Imagination of the Cold War in Sports Illustrated --; 7. Conclusion --; Appendix: Note on Methodology --; Notes --; References --; Index --; About the Author
• Format: Mode of access: Internet via World Wide Web.
• ISBN: 9780813561288; 9783110688610
• DOI: 10.36019/9780813561288
• Access: restricted access
• Hierarchical level: Monograph
• Statement of Responsibility: Jeffrey Montez de Oca.

The early Cold War (1947-1964) was a time of optimism in America. Flushed with confidence by the Second World War, many heralded the American Century and saw postwar affluence as proof that capitalism would solve want and poverty. Yet this period also filled people with anxiety. Beyond the specter of nuclear annihilation, the consumerism and affluence of capitalism's success were seen as turning the sons of pioneers into couch potatoes. In Discipline and Indulgence, Jeffrey Montez de Oca demonstrates how popular culture, especially college football, addressed capitalism's contradictions by integrating men into the economy of the Cold War as workers, warriors, and consumers. In the dawning television age, college football provided a ritual and spectacle of the American way of life that anyone could participate in from the comfort of his own home. College football formed an ethical space of patriotic pageantry where men could produce themselves as citizens of the Cold War state. Based on a theoretically sophisticated analysis of Cold War media, Discipline and Indulgence assesses the period's institutional linkage of sport, higher education, media, and militarism and finds the connections of contemporary sport media to today's War on Terror.