Measuring Up : : How Advertising Affects Self-Image / / Vickie Rutledge Shields.
The mute gestures of advertising images are frozen for posterity by photographers and illustrators, gestures that, for better or worse, perpetuate a certain aesthetic and eventually become emblematic of a period. The images of today display the values of a society that has more interest in the body...
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| Superior document: | Title is part of eBook package: De Gruyter Penn Press eBook Package Complete Collection |
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| Place / Publishing House: | Philadelphia : : University of Pennsylvania Press, , [2013] ©2001 |
| Year of Publication: | 2013 |
| Language: | English |
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| Physical Description: | 1 online resource (224 p.) :; 20 illus. |
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Table of Contents:
- Frontmatter
- Contents
- Preface
- 1. Theory And Method
- 2. Stereotypes And Body Parts: Advertising Content
- 3. What Do Ads Teach Us About Gender?
- 4. Signs Of The Times: A Semiotics Of Gender Ads
- 5. Weighing In And Measuring Up
- 6. Elizabeth's Story
- 7. Differences Within Gender: Manufacturing Distance
- 8. Interventions And Changes
- 9. Final Thoughts
- References
- Index
- Acknowledgments