Measuring Up : : How Advertising Affects Self-Image / / Vickie Rutledge Shields.
The mute gestures of advertising images are frozen for posterity by photographers and illustrators, gestures that, for better or worse, perpetuate a certain aesthetic and eventually become emblematic of a period. The images of today display the values of a society that has more interest in the body...
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Place / Publishing House: | Philadelphia : : University of Pennsylvania Press, , [2013] ©2001 |
Year of Publication: | 2013 |
Language: | English |
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Physical Description: | 1 online resource (224 p.) :; 20 illus. |
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Shields, Vickie Rutledge, author. aut http://id.loc.gov/vocabulary/relators/aut Measuring Up : How Advertising Affects Self-Image / Vickie Rutledge Shields. Philadelphia : University of Pennsylvania Press, [2013] ©2001 1 online resource (224 p.) : 20 illus. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Contents -- Preface -- 1. Theory And Method -- 2. Stereotypes And Body Parts: Advertising Content -- 3. What Do Ads Teach Us About Gender? -- 4. Signs Of The Times: A Semiotics Of Gender Ads -- 5. Weighing In And Measuring Up -- 6. Elizabeth's Story -- 7. Differences Within Gender: Manufacturing Distance -- 8. Interventions And Changes -- 9. Final Thoughts -- References -- Index -- Acknowledgments restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star The mute gestures of advertising images are frozen for posterity by photographers and illustrators, gestures that, for better or worse, perpetuate a certain aesthetic and eventually become emblematic of a period. The images of today display the values of a society that has more interest in the body than the mind. They are technoenhanced labyrinths of unattainable appearances that leave women and men feeling horrified, estranged, and restricted by unrealistic, silent mandates. Measuring Up looks at advertising as more than just a way to extract money from unsuspecting people but as a vehicle for conveying the larger views of a confining, body-obsessed culture. By weaving theoretical and textual insights from feminist and cultural studies with the voices of real women and men, Measuring Up offers a unique reception analysis of the effects of repetitious exposure to advertisements of perfect bodies in our everyday lives. Shields examines a particular, complex relationship between the idealized images of gender we see in advertising and our own thoughts, feelings, and behavior in relation to these images. The study is unique in presenting audience reception in terms of ethnographic data, not textual interpretations alone. Measuring Up engages with and informs current theoretical debates within these sometimes complementary and sometimes contradictory literatures: feminist media studies, feminist film theory, critical social theory, cultural studies, and critical ethnography. This is an important work that explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture. Issued also in print. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 24. Apr 2022) Media Studies. SOCIAL SCIENCE / Sociology / General. bisacsh Cultural Studies. Film Studies. Gender Studies. Literature. Women's Studies. Heinecken, Dawn. Title is part of eBook package: De Gruyter Penn Press eBook Package Complete Collection 9783110413458 Title is part of eBook package: De Gruyter Penn Press eBook Package Social Sciences 9783110413618 Title is part of eBook package: De Gruyter University of Pennsylvania Backlist eBook-Package 2000-2013 9783110459548 print 9780812217919 https://doi.org/10.9783/9780812204025 https://www.degruyter.com/isbn/9780812204025 Cover https://www.degruyter.com/document/cover/isbn/9780812204025/original |
language |
English |
format |
eBook |
author |
Shields, Vickie Rutledge, Shields, Vickie Rutledge, |
spellingShingle |
Shields, Vickie Rutledge, Shields, Vickie Rutledge, Measuring Up : How Advertising Affects Self-Image / Frontmatter -- Contents -- Preface -- 1. Theory And Method -- 2. Stereotypes And Body Parts: Advertising Content -- 3. What Do Ads Teach Us About Gender? -- 4. Signs Of The Times: A Semiotics Of Gender Ads -- 5. Weighing In And Measuring Up -- 6. Elizabeth's Story -- 7. Differences Within Gender: Manufacturing Distance -- 8. Interventions And Changes -- 9. Final Thoughts -- References -- Index -- Acknowledgments |
author_facet |
Shields, Vickie Rutledge, Shields, Vickie Rutledge, Heinecken, Dawn. |
author_variant |
v r s vr vrs v r s vr vrs |
author_role |
VerfasserIn VerfasserIn |
author2 |
Heinecken, Dawn. |
author2_variant |
d h dh |
author2_role |
TeilnehmendeR |
author_sort |
Shields, Vickie Rutledge, |
title |
Measuring Up : How Advertising Affects Self-Image / |
title_sub |
How Advertising Affects Self-Image / |
title_full |
Measuring Up : How Advertising Affects Self-Image / Vickie Rutledge Shields. |
title_fullStr |
Measuring Up : How Advertising Affects Self-Image / Vickie Rutledge Shields. |
title_full_unstemmed |
Measuring Up : How Advertising Affects Self-Image / Vickie Rutledge Shields. |
title_auth |
Measuring Up : How Advertising Affects Self-Image / |
title_alt |
Frontmatter -- Contents -- Preface -- 1. Theory And Method -- 2. Stereotypes And Body Parts: Advertising Content -- 3. What Do Ads Teach Us About Gender? -- 4. Signs Of The Times: A Semiotics Of Gender Ads -- 5. Weighing In And Measuring Up -- 6. Elizabeth's Story -- 7. Differences Within Gender: Manufacturing Distance -- 8. Interventions And Changes -- 9. Final Thoughts -- References -- Index -- Acknowledgments |
title_new |
Measuring Up : |
title_sort |
measuring up : how advertising affects self-image / |
publisher |
University of Pennsylvania Press, |
publishDate |
2013 |
physical |
1 online resource (224 p.) : 20 illus. Issued also in print. |
contents |
Frontmatter -- Contents -- Preface -- 1. Theory And Method -- 2. Stereotypes And Body Parts: Advertising Content -- 3. What Do Ads Teach Us About Gender? -- 4. Signs Of The Times: A Semiotics Of Gender Ads -- 5. Weighing In And Measuring Up -- 6. Elizabeth's Story -- 7. Differences Within Gender: Manufacturing Distance -- 8. Interventions And Changes -- 9. Final Thoughts -- References -- Index -- Acknowledgments |
isbn |
9780812204025 9783110413458 9783110413618 9783110459548 9780812217919 |
url |
https://doi.org/10.9783/9780812204025 https://www.degruyter.com/isbn/9780812204025 https://www.degruyter.com/document/cover/isbn/9780812204025/original |
illustrated |
Illustrated |
dewey-hundreds |
300 - Social sciences |
dewey-tens |
300 - Social sciences, sociology & anthropology |
dewey-ones |
305 - Social groups |
dewey-full |
305.3 |
dewey-sort |
3305.3 |
dewey-raw |
305.3 |
dewey-search |
305.3 |
doi_str_mv |
10.9783/9780812204025 |
oclc_num |
979591872 |
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ids_txt_mv |
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Title is part of eBook package: De Gruyter Penn Press eBook Package Complete Collection Title is part of eBook package: De Gruyter Penn Press eBook Package Social Sciences Title is part of eBook package: De Gruyter University of Pennsylvania Backlist eBook-Package 2000-2013 |
is_hierarchy_title |
Measuring Up : How Advertising Affects Self-Image / |
container_title |
Title is part of eBook package: De Gruyter Penn Press eBook Package Complete Collection |
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