Appetite for Change : : How the Counterculture Took On the Food Industry / / Warren J. Belasco.
In this engaging inquiry, originally published in 1989 and now fully updated for the twenty-first century, Warren J. Belasco considers the rise of the "countercuisine" in the 1960s, the subsequent success of mainstream businesses in turning granola, herbal tea, and other "revolutionar...
Saved in:
| Superior document: | Title is part of eBook package: De Gruyter Cornell University Press Complete eBook-Package 2014-2015 |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | Ithaca, NY : : Cornell University Press, , [2014] ©2014 |
| Year of Publication: | 2014 |
| Edition: | Second Updated Edition |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (336 p.) |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- Frontmatter
- Contents
- Preface to the Second Updated Edition
- Preface
- Part One. Rebellion: The Making of A Counter-Cuisine
- 1. An Edible Dynamic
- 2. Radical Consumerism
- 3. Radical Therapy: The Oppositional Identity
- 4. Organic Force: An Alternative Infrastructure
- Part Two. Processing Ideology: The Moral Panic
- 5. The Orthodox Defense: The War of the Metaphors
- 6. The Mess in Washington
- 7. The Press: Shifting The Center
- Part Three. Marketers: Healthy Profits
- 8. Opportunism in the Marketplace
- 9. Straddling the Contradictions
- 10. A Healthy Foods Portfolio
- 11. Looking Backward, and Forward
- Acknowledgments
- Notes
- Index