The Influencer Industry : : The Quest for Authenticity on Social Media / / Emily Hund.
A critical history of the social media influencer’s rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early...
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Superior document: | Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2023 English |
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Place / Publishing House: | Princeton, NJ : : Princeton University Press, , [2023] ©2023 |
Year of Publication: | 2023 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (232 p.) :; 6 b/w illus. |
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Table of Contents:
- Frontmatter
- Contents
- Illustrations
- Acknowledgments
- Introduction
- Chapter 1 Groundwork
- Chapter 2 Setting the Terms for a Transactional Industry
- Chapter 3 Making Influence Efficient
- Chapter 4 Revealing and Repositioning the Machinations of Influence
- Chapter 5 The Industry Becomes Boundaryless
- Chapter 6 The Cost of Being Real
- Appendix
- Notes
- References
- Index