History of Macy's of New York, 1853-1919 : : Chapters in the Evolution of the Department Store / / Ralph M. Hower.

• Superior document: Title is part of eBook package: De Gruyter HUP e-dition: Complete eBook Package
• VerfasserIn: Hower, Ralph M.,
• Place / Publishing House: Cambridge, MA : : Harvard University Press, , [2013]; ©1943
• Year of Publication: 2013
• Edition: Reprint 2014
• Language: English
• Series: Harvard Studies in Business History ; 7
• Physical Description: 1 online resource (500 p.) :; 33 illustrations

Table of Contents

• Frontmatter
• CONTENTS
• ILLUSTRATIONS
• TABLES
• CHARTS
• EDITOR’S INTRODUCTION
• AUTHOR’S PREFACE
• PART I. ROWLAND MACY’S PREPARATION 1822–1858
• CHAPTER I. NANTUCKET TO POINTS WEST
• CHAPTER II. A COCK CROWS IN HAVERHILL
• PART II. THE FOUNDING OF MACY’S 1858–1887
• CHAPTER III. SUCCESS IN FEATHERS AND LACE
• CHAPTER IV. AN INTERLUDE ON T H E EVOLUTION OF RETAILING
• CHAPTER V. HITCH YOUR SHOPPING TO A STAR
• CHAPTER VI. THE EMERGENCE OF DEPARTMENT STORES
• CHAPTER VII. FROM PROGRESS TO DOLDRUMS
• CHAPTER VIII. SWEAT FOR DUTY ...FOR PROMOTION
• PART III. THE FIRST GENERATION OF STRAUS MANAGEMENT 1888–1902
• CHAPTER IX. BLOOD TRANSFUSION
• CHAPTER Χ. MATURITY OF THE FIRM AND THE INDUSTRY
• CHAPTER XI. HEYDAY OF 14TH STREET
• PART IV. THE SECOND GENERATION TAKES COMMAND 1902–1919
• CHAPTER XII. A PLATEAU IN MACY DEVELOPMENT
• CHAPTER XIII. PROBLEMS OF PRICE AND WAR
• EPILOGUE
• APPENDICES
• APPENDIX A. SOME NOTES ON THE RISE OF DEPARTMENT STORES IN PARIS
• APPENDIX Β. EARLY MACY ACCOUNTING
• NOTES AND REFERENCES
• INDEX