Campaign ’72 : : The Managers Speak / / ed. by Ernest R. May, Janet Fraser.

• Superior document: Title is part of eBook package: De Gruyter HUP e-dition: Complete eBook Package
• HerausgeberIn: Fraser, Janet,; May, Ernest R.,
• Place / Publishing House: Cambridge, MA : : Harvard University Press, , [2013]; ©1973
• Year of Publication: 2013
• Edition: Reprint 2014
• Language: English
• Physical Description: 1 online resource (318 p.)

In January 1973, for the first time in American history, principal participants in a major election met to discuss the science and the art of campaign strategy: the planning, calculation, contrivance, miscalculation, and mischance that determine what the electorate sees. Here campaign managers, poll...

Table of Contents

• Frontmatter
• Contents
• The Authors
• Introduction
• 1. Before the Primaries
• 2. The Primaries
• 3. The Conventions
• 4. The General Election
• 5. The Press in the Campaign
• 6. Looking to '76
• Appendix A. Some Campaign Dates
• Appendix Β. Some Campaign Statistics
• Index