Mobilizing Invisible Assets / / Hiroyuki Itami, Thomas W. Roehl.
Successful corporate strategies, says this leading professor of management, depend upon dynamic marshaling of a firm's “invisible assets”—information-based resources such as technological know-how, the visibility of a brand name, or knowledge of a customer base—as well as tangible assets such a...
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| Superior document: | Title is part of eBook package: De Gruyter HUP eBook Package Archive 1893-1999 |
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| Place / Publishing House: | Cambridge, MA : : Harvard University Press, , [2021] ©1987 |
| Year of Publication: | 2021 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (200 p.) |
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Table of Contents:
- Frontmatter
- Foreword
- Preface
- Contents
- 1 The Concept of Strategic Dynamics
- 2 Invisible Assets
- 3 Customer Fit
- 4 Competitive Fit
- 5 Technological Fit
- 6 Resource Fit
- 7 Organizational Fit
- 8 Overextension and Invisible Assets
- Epilogue In Pursuit of Strategic Thinking
- Works Cited
- General References
- Index