Mobilizing Invisible Assets / / Hiroyuki Itami, Thomas W. Roehl.
Successful corporate strategies, says this leading professor of management, depend upon dynamic marshaling of a firm's “invisible assets”—information-based resources such as technological know-how, the visibility of a brand name, or knowledge of a customer base—as well as tangible assets such a...
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Superior document: | Title is part of eBook package: De Gruyter HUP eBook Package Archive 1893-1999 |
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Place / Publishing House: | Cambridge, MA : : Harvard University Press, , [2021] ©1987 |
Year of Publication: | 2021 |
Language: | English |
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Physical Description: | 1 online resource (200 p.) |
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Itami, Hiroyuki, author. aut http://id.loc.gov/vocabulary/relators/aut Mobilizing Invisible Assets / Hiroyuki Itami, Thomas W. Roehl. Cambridge, MA : Harvard University Press, [2021] ©1987 1 online resource (200 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Foreword -- Preface -- Contents -- 1 The Concept of Strategic Dynamics -- 2 Invisible Assets -- 3 Customer Fit -- 4 Competitive Fit -- 5 Technological Fit -- 6 Resource Fit -- 7 Organizational Fit -- 8 Overextension and Invisible Assets -- Epilogue In Pursuit of Strategic Thinking -- Works Cited -- General References -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star Successful corporate strategies, says this leading professor of management, depend upon dynamic marshaling of a firm's “invisible assets”—information-based resources such as technological know-how, the visibility of a brand name, or knowledge of a customer base—as well as tangible assets such as people, goods, and money. Hiroyuki Itami emphasizes the ways strategy must fit the firm's external environment (customers, competitors, and ever-changing technology) and also the importance of internal fit within the organization. He uses invisible assets as a single organizing concept to discuss the appropriateness of strategy in each area. Strategy, Itami insists, must be adapted to rapidly changing conditions and must sometimes be prepared in advance of expected change. The most powerful strategy may often intentionally create imbalance in the short run in order to accumulate invisible assets and energize the organization. Itami examines successful strategies of Japanese firms, which have always operated in an environment of uncertainty and all-pervasive change. Sony and Honda are not the only examples, however—Itami also discusses IBM, Volkswagen, and the Swiss watch industry. The range of examples gives the book wide applicability and appeal to American business executives, who are now facing a similar situation of rapid change. The clarity and sound construction of Itami's argument will make it useful not only to MBAs and theorists of international business and comparative management, but also to “real world” planners and managers who are currently coping with just the sort of situations Itami describes. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021) Strategic planning. BUSINESS & ECONOMICS / Economics / General. bisacsh Bower, Joseph L., contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Roehl, Thomas W., author. aut http://id.loc.gov/vocabulary/relators/aut Title is part of eBook package: De Gruyter HUP eBook Package Archive 1893-1999 9783110442212 https://doi.org/10.4159/9780674038981 https://www.degruyter.com/isbn/9780674038981 Cover https://www.degruyter.com/cover/covers/9780674038981.jpg |
language |
English |
format |
eBook |
author |
Itami, Hiroyuki, Itami, Hiroyuki, Roehl, Thomas W., |
spellingShingle |
Itami, Hiroyuki, Itami, Hiroyuki, Roehl, Thomas W., Mobilizing Invisible Assets / Frontmatter -- Foreword -- Preface -- Contents -- 1 The Concept of Strategic Dynamics -- 2 Invisible Assets -- 3 Customer Fit -- 4 Competitive Fit -- 5 Technological Fit -- 6 Resource Fit -- 7 Organizational Fit -- 8 Overextension and Invisible Assets -- Epilogue In Pursuit of Strategic Thinking -- Works Cited -- General References -- Index |
author_facet |
Itami, Hiroyuki, Itami, Hiroyuki, Roehl, Thomas W., Bower, Joseph L., Bower, Joseph L., Roehl, Thomas W., Roehl, Thomas W., |
author_variant |
h i hi h i hi t w r tw twr |
author_role |
VerfasserIn VerfasserIn VerfasserIn |
author2 |
Bower, Joseph L., Bower, Joseph L., Roehl, Thomas W., Roehl, Thomas W., |
author2_variant |
j l b jl jlb j l b jl jlb t w r tw twr |
author2_role |
MitwirkendeR MitwirkendeR VerfasserIn VerfasserIn |
author_sort |
Itami, Hiroyuki, |
title |
Mobilizing Invisible Assets / |
title_full |
Mobilizing Invisible Assets / Hiroyuki Itami, Thomas W. Roehl. |
title_fullStr |
Mobilizing Invisible Assets / Hiroyuki Itami, Thomas W. Roehl. |
title_full_unstemmed |
Mobilizing Invisible Assets / Hiroyuki Itami, Thomas W. Roehl. |
title_auth |
Mobilizing Invisible Assets / |
title_alt |
Frontmatter -- Foreword -- Preface -- Contents -- 1 The Concept of Strategic Dynamics -- 2 Invisible Assets -- 3 Customer Fit -- 4 Competitive Fit -- 5 Technological Fit -- 6 Resource Fit -- 7 Organizational Fit -- 8 Overextension and Invisible Assets -- Epilogue In Pursuit of Strategic Thinking -- Works Cited -- General References -- Index |
title_new |
Mobilizing Invisible Assets / |
title_sort |
mobilizing invisible assets / |
publisher |
Harvard University Press, |
publishDate |
2021 |
physical |
1 online resource (200 p.) |
contents |
Frontmatter -- Foreword -- Preface -- Contents -- 1 The Concept of Strategic Dynamics -- 2 Invisible Assets -- 3 Customer Fit -- 4 Competitive Fit -- 5 Technological Fit -- 6 Resource Fit -- 7 Organizational Fit -- 8 Overextension and Invisible Assets -- Epilogue In Pursuit of Strategic Thinking -- Works Cited -- General References -- Index |
isbn |
9780674038981 9783110442212 |
url |
https://doi.org/10.4159/9780674038981 https://www.degruyter.com/isbn/9780674038981 https://www.degruyter.com/cover/covers/9780674038981.jpg |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.4012 |
dewey-sort |
3658.4012 |
dewey-raw |
658.4012 |
dewey-search |
658.4012 |
doi_str_mv |
10.4159/9780674038981 |
oclc_num |
1262307731 |
work_keys_str_mv |
AT itamihiroyuki mobilizinginvisibleassets AT bowerjosephl mobilizinginvisibleassets AT roehlthomasw mobilizinginvisibleassets |
status_str |
n |
ids_txt_mv |
(DE-B1597)574427 (OCoLC)1262307731 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter HUP eBook Package Archive 1893-1999 |
is_hierarchy_title |
Mobilizing Invisible Assets / |
container_title |
Title is part of eBook package: De Gruyter HUP eBook Package Archive 1893-1999 |
author2_original_writing_str_mv |
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1806143174786154496 |
fullrecord |
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