Irresistible Empire : : America’s Advance through Twentieth-Century Europe / / Victoria De Grazia.
"The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe’s bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in Irresistible Empire, Victoria de Grazia’s brilliant account of how th...
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| Superior document: | Title is part of eBook package: De Gruyter HUP eBook Package Archive 1893-1999 |
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| Place / Publishing House: | Cambridge, MA : : Harvard University Press, , [2006] ©2005 |
| Year of Publication: | 2006 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (608 p.) |
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Table of Contents:
- Frontmatter
- Contents
- Introduction: The Fast Way to Peace
- 1. The Service Ethic
- 2. A Decent Standard of Living
- 3. The Chain Store
- 4. Big-Brand Goods
- 5. Corporate Advertising
- 6. The Star System
- 7. The Consumer-Citizen
- 8. Supermarketing
- 9. A Model Mrs. Consumer
- Conclusion: How the Slow Movement Put Perspective on the Fast Life
- Notes
- Bibliographic Essay
- Acknowledgments
- Index