Irresistible Empire : : America’s Advance through Twentieth-Century Europe / / Victoria De Grazia.
"The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe’s bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in Irresistible Empire, Victoria de Grazia’s brilliant account of how th...
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Place / Publishing House: | Cambridge, MA : : Harvard University Press, , [2006] ©2005 |
Year of Publication: | 2006 |
Language: | English |
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Physical Description: | 1 online resource (608 p.) |
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De Grazia, Victoria, author. aut http://id.loc.gov/vocabulary/relators/aut Irresistible Empire : America’s Advance through Twentieth-Century Europe / Victoria De Grazia. Cambridge, MA : Harvard University Press, [2006] ©2005 1 online resource (608 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Contents -- Introduction: The Fast Way to Peace -- 1. The Service Ethic -- 2. A Decent Standard of Living -- 3. The Chain Store -- 4. Big-Brand Goods -- 5. Corporate Advertising -- 6. The Star System -- 7. The Consumer-Citizen -- 8. Supermarketing -- 9. A Model Mrs. Consumer -- Conclusion: How the Slow Movement Put Perspective on the Fast Life -- Notes -- Bibliographic Essay -- Acknowledgments -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star "The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe’s bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in Irresistible Empire, Victoria de Grazia’s brilliant account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness today. De Grazia describes how, as America’s market empire advanced with confidence through Europe, spreading consumer-oriented capitalism, all alternative strategies fell before it—first the bourgeois lifestyle, then the Third Reich’s command consumption, and finally the grand experiment of Soviet-style socialist planning. Tracing the peculiar alliance that arrayed New World salesmanship, statecraft, and standardized goods against the Old World’s values of status, craft, and good taste, Victoria de Grazia follows the United States’ market-driven imperialism through a vivid series of cross-Atlantic incursions by the great inventions of American consumer society. We see Rotarians from Duluth in the company of the high bourgeoisie of Dresden; working-class spectators in ramshackle French theaters conversing with Garbo and Bogart; Stetson-hatted entrepreneurs from Kansas in the midst of fussy Milanese shoppers; and, against the backdrop of Rome’s Spanish Steps and Paris’s Opera Comique, Fast Food in a showdown with advocates for Slow Food. Demonstrating the intricacies of America’s advance, de Grazia offers an intimate and historical dimension to debates over America’s exercise of soft power and the process known as Americanization. She raises provocative questions about the quality of the good life, democracy, and peace that issue from the vaunted victory of mass consumer culture." Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 01. Dez 2022) HISTORY / United States / 20th Century. bisacsh Title is part of eBook package: De Gruyter HUP eBook Package Archive 1893-1999 9783110442212 Title is part of eBook package: De Gruyter Harvard University Press eBook Package Backlist 2000-2013 9783110442205 https://doi.org/10.4159/9780674031180?locatt=mode:legacy https://www.degruyter.com/isbn/9780674031180 Cover https://www.degruyter.com/document/cover/isbn/9780674031180/original |
language |
English |
format |
eBook |
author |
De Grazia, Victoria, De Grazia, Victoria, |
spellingShingle |
De Grazia, Victoria, De Grazia, Victoria, Irresistible Empire : America’s Advance through Twentieth-Century Europe / Frontmatter -- Contents -- Introduction: The Fast Way to Peace -- 1. The Service Ethic -- 2. A Decent Standard of Living -- 3. The Chain Store -- 4. Big-Brand Goods -- 5. Corporate Advertising -- 6. The Star System -- 7. The Consumer-Citizen -- 8. Supermarketing -- 9. A Model Mrs. Consumer -- Conclusion: How the Slow Movement Put Perspective on the Fast Life -- Notes -- Bibliographic Essay -- Acknowledgments -- Index |
author_facet |
De Grazia, Victoria, De Grazia, Victoria, |
author_variant |
g v d gv gvd g v d gv gvd |
author_role |
VerfasserIn VerfasserIn |
author_sort |
De Grazia, Victoria, |
title |
Irresistible Empire : America’s Advance through Twentieth-Century Europe / |
title_sub |
America’s Advance through Twentieth-Century Europe / |
title_full |
Irresistible Empire : America’s Advance through Twentieth-Century Europe / Victoria De Grazia. |
title_fullStr |
Irresistible Empire : America’s Advance through Twentieth-Century Europe / Victoria De Grazia. |
title_full_unstemmed |
Irresistible Empire : America’s Advance through Twentieth-Century Europe / Victoria De Grazia. |
title_auth |
Irresistible Empire : America’s Advance through Twentieth-Century Europe / |
title_alt |
Frontmatter -- Contents -- Introduction: The Fast Way to Peace -- 1. The Service Ethic -- 2. A Decent Standard of Living -- 3. The Chain Store -- 4. Big-Brand Goods -- 5. Corporate Advertising -- 6. The Star System -- 7. The Consumer-Citizen -- 8. Supermarketing -- 9. A Model Mrs. Consumer -- Conclusion: How the Slow Movement Put Perspective on the Fast Life -- Notes -- Bibliographic Essay -- Acknowledgments -- Index |
title_new |
Irresistible Empire : |
title_sort |
irresistible empire : america’s advance through twentieth-century europe / |
publisher |
Harvard University Press, |
publishDate |
2006 |
physical |
1 online resource (608 p.) |
contents |
Frontmatter -- Contents -- Introduction: The Fast Way to Peace -- 1. The Service Ethic -- 2. A Decent Standard of Living -- 3. The Chain Store -- 4. Big-Brand Goods -- 5. Corporate Advertising -- 6. The Star System -- 7. The Consumer-Citizen -- 8. Supermarketing -- 9. A Model Mrs. Consumer -- Conclusion: How the Slow Movement Put Perspective on the Fast Life -- Notes -- Bibliographic Essay -- Acknowledgments -- Index |
isbn |
9780674031180 9783110442212 9783110442205 |
url |
https://doi.org/10.4159/9780674031180?locatt=mode:legacy https://www.degruyter.com/isbn/9780674031180 https://www.degruyter.com/document/cover/isbn/9780674031180/original |
illustrated |
Not Illustrated |
dewey-hundreds |
300 - Social sciences |
dewey-tens |
300 - Social sciences, sociology & anthropology |
dewey-ones |
306 - Culture & institutions |
dewey-full |
306.30940904 |
dewey-sort |
3306.30940904 |
dewey-raw |
306.30940904 |
dewey-search |
306.30940904 |
doi_str_mv |
10.4159/9780674031180?locatt=mode:legacy |
oclc_num |
1322125520 |
work_keys_str_mv |
AT degraziavictoria irresistibleempireamericasadvancethroughtwentiethcenturyeurope |
status_str |
n |
ids_txt_mv |
(DE-B1597)584836 (OCoLC)1322125520 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter HUP eBook Package Archive 1893-1999 Title is part of eBook package: De Gruyter Harvard University Press eBook Package Backlist 2000-2013 |
is_hierarchy_title |
Irresistible Empire : America’s Advance through Twentieth-Century Europe / |
container_title |
Title is part of eBook package: De Gruyter HUP eBook Package Archive 1893-1999 |
_version_ |
1770176190305271808 |
fullrecord |
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