Coming Attractions : : Reading American Movie Trailers / / Lisa Kernan.

Movie trailers—those previews of coming attractions before the start of a feature film—are routinely praised and reviled by moviegoers and film critics alike: "They give away too much of the movie." "They're better than the films." "They only show the spectacular parts....

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter University of Texas Press eBook-Package Backlist 2000-2013
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Place / Publishing House:Austin : : University of Texas Press, , [2021]
©2004
Year of Publication:2021
Language:English
Series:Texas Film and Media Studies Series
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Physical Description:1 online resource (308 p.)
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Table of Contents:
  • Frontmatter
  • Contents
  • Acknowledgments
  • Chapter 1 Trailers: A Cinema of (Coming) Attractions
  • Chapter 2 Trailer Rhetoric
  • Chapter 3 The Classical Era: The “Mythic Universal American”
  • Chapter 4 The Transitional Era: Chasing the Elusive Audience
  • Chapter 5 The Contemporary Era: The Global Family Audience
  • Chapter 6 Conclusion. The Cinema Is Dead: Long Live the Cinema of (Coming) Attractions
  • Filmography of Trailers Viewed
  • Notes
  • Selected Bibliography
  • Index