Coming Attractions : : Reading American Movie Trailers / / Lisa Kernan.
Movie trailers—those previews of coming attractions before the start of a feature film—are routinely praised and reviled by moviegoers and film critics alike: "They give away too much of the movie." "They're better than the films." "They only show the spectacular parts....
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Superior document: | Title is part of eBook package: De Gruyter University of Texas Press eBook-Package Backlist 2000-2013 |
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Place / Publishing House: | Austin : : University of Texas Press, , [2021] ©2004 |
Year of Publication: | 2021 |
Language: | English |
Series: | Texas Film and Media Studies Series
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Physical Description: | 1 online resource (308 p.) |
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Kernan, Lisa, author. aut http://id.loc.gov/vocabulary/relators/aut Coming Attractions : Reading American Movie Trailers / Lisa Kernan. Austin : University of Texas Press, [2021] ©2004 1 online resource (308 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Texas Film and Media Studies Series Frontmatter -- Contents -- Acknowledgments -- Chapter 1 Trailers: A Cinema of (Coming) Attractions -- Chapter 2 Trailer Rhetoric -- Chapter 3 The Classical Era: The “Mythic Universal American” -- Chapter 4 The Transitional Era: Chasing the Elusive Audience -- Chapter 5 The Contemporary Era: The Global Family Audience -- Chapter 6 Conclusion. The Cinema Is Dead: Long Live the Cinema of (Coming) Attractions -- Filmography of Trailers Viewed -- Notes -- Selected Bibliography -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star Movie trailers—those previews of coming attractions before the start of a feature film—are routinely praised and reviled by moviegoers and film critics alike: "They give away too much of the movie." "They're better than the films." "They only show the spectacular parts." "They lie." "They're the best part of going to the movies." But whether you love them or hate them, trailers always serve their purpose of offering free samples of a film to influence moviegoing decision-making. Indeed, with their inclusion on videotapes, DVDs, and on the Internet, trailers are more widely seen and influential now than at any time in their history. Starting from the premise that movie trailers can be considered a film genre, this pioneering book explores the genre's conventions and offers a primer for reading the rhetoric of movie trailers. Lisa Kernan identifies three principal rhetorical strategies that structure trailers: appeals to audience interest in film genres, stories, and/or stars. She also analyzes the trailers for twenty-seven popular Hollywood films from the classical, transitional, and contemporary eras, exploring what the rhetorical appeals within these trailers reveal about Hollywood's changing conceptions of the moviegoing audience. Kernan argues that movie trailers constitute a long-standing hybrid of advertising and cinema and, as such, are precursors to today's heavily commercialized cultural forms in which art and marketing become increasingly indistinguishable. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 26. Apr 2022) Film trailers United States. PERFORMING ARTS / General. bisacsh Title is part of eBook package: De Gruyter University of Texas Press eBook-Package Backlist 2000-2013 9783110745344 https://doi.org/10.7560/706002 https://www.degruyter.com/isbn/9780292797253 Cover https://www.degruyter.com/document/cover/isbn/9780292797253/original |
language |
English |
format |
eBook |
author |
Kernan, Lisa, Kernan, Lisa, |
spellingShingle |
Kernan, Lisa, Kernan, Lisa, Coming Attractions : Reading American Movie Trailers / Texas Film and Media Studies Series Frontmatter -- Contents -- Acknowledgments -- Chapter 1 Trailers: A Cinema of (Coming) Attractions -- Chapter 2 Trailer Rhetoric -- Chapter 3 The Classical Era: The “Mythic Universal American” -- Chapter 4 The Transitional Era: Chasing the Elusive Audience -- Chapter 5 The Contemporary Era: The Global Family Audience -- Chapter 6 Conclusion. The Cinema Is Dead: Long Live the Cinema of (Coming) Attractions -- Filmography of Trailers Viewed -- Notes -- Selected Bibliography -- Index |
author_facet |
Kernan, Lisa, Kernan, Lisa, |
author_variant |
l k lk l k lk |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Kernan, Lisa, |
title |
Coming Attractions : Reading American Movie Trailers / |
title_sub |
Reading American Movie Trailers / |
title_full |
Coming Attractions : Reading American Movie Trailers / Lisa Kernan. |
title_fullStr |
Coming Attractions : Reading American Movie Trailers / Lisa Kernan. |
title_full_unstemmed |
Coming Attractions : Reading American Movie Trailers / Lisa Kernan. |
title_auth |
Coming Attractions : Reading American Movie Trailers / |
title_alt |
Frontmatter -- Contents -- Acknowledgments -- Chapter 1 Trailers: A Cinema of (Coming) Attractions -- Chapter 2 Trailer Rhetoric -- Chapter 3 The Classical Era: The “Mythic Universal American” -- Chapter 4 The Transitional Era: Chasing the Elusive Audience -- Chapter 5 The Contemporary Era: The Global Family Audience -- Chapter 6 Conclusion. The Cinema Is Dead: Long Live the Cinema of (Coming) Attractions -- Filmography of Trailers Viewed -- Notes -- Selected Bibliography -- Index |
title_new |
Coming Attractions : |
title_sort |
coming attractions : reading american movie trailers / |
series |
Texas Film and Media Studies Series |
series2 |
Texas Film and Media Studies Series |
publisher |
University of Texas Press, |
publishDate |
2021 |
physical |
1 online resource (308 p.) |
contents |
Frontmatter -- Contents -- Acknowledgments -- Chapter 1 Trailers: A Cinema of (Coming) Attractions -- Chapter 2 Trailer Rhetoric -- Chapter 3 The Classical Era: The “Mythic Universal American” -- Chapter 4 The Transitional Era: Chasing the Elusive Audience -- Chapter 5 The Contemporary Era: The Global Family Audience -- Chapter 6 Conclusion. The Cinema Is Dead: Long Live the Cinema of (Coming) Attractions -- Filmography of Trailers Viewed -- Notes -- Selected Bibliography -- Index |
isbn |
9780292797253 9783110745344 |
geographic_facet |
United States. |
url |
https://doi.org/10.7560/706002 https://www.degruyter.com/isbn/9780292797253 https://www.degruyter.com/document/cover/isbn/9780292797253/original |
illustrated |
Not Illustrated |
dewey-hundreds |
700 - Arts & recreation |
dewey-tens |
790 - Sports, games & entertainment |
dewey-ones |
791 - Public performances |
dewey-full |
791.43/75/0973 |
dewey-sort |
3791.43 275 3973 |
dewey-raw |
791.43/75/0973 |
dewey-search |
791.43/75/0973 |
doi_str_mv |
10.7560/706002 |
oclc_num |
1286808308 |
work_keys_str_mv |
AT kernanlisa comingattractionsreadingamericanmovietrailers |
status_str |
n |
ids_txt_mv |
(DE-B1597)587317 (OCoLC)1286808308 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter University of Texas Press eBook-Package Backlist 2000-2013 |
is_hierarchy_title |
Coming Attractions : Reading American Movie Trailers / |
container_title |
Title is part of eBook package: De Gruyter University of Texas Press eBook-Package Backlist 2000-2013 |
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1770176170022666240 |
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