Inside IBM : : Lessons of a Corporate Culture in Action / / James W. Cortada.
IBM was the world’s leading provider of information technologies for much of the twentieth century. What made it so successful for such a long time, and what lessons can this iconic corporation teach present-day enterprises?James W. Cortada—a business historian who worked at IBM for many years—pinpo...
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| Place / Publishing House: | New York, NY : : Columbia University Press, , [2023] ©2023 |
| Year of Publication: | 2023 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource :; 73 figures, 9 tables |
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Table of Contents:
- Frontmatter
- CONTENTS
- Preface
- Introduction
- 1. From Theories of Corporate Cultures to the Realities of Life Inside a Global Enterprise
- PART I. CASES FROM THE LARGER PICTURE OF IBM’S CORPORATE CULTURE
- 2. Role of Ethics in Corporate Culture: Enduring Beliefs at IBM
- 3. “The IBM Way”: Creating and Sustaining a Corporate Image and Reputation
- 4. Developing Managers in a Multinational Corporation
- 5. How IBM Prevented Unionization of Its American Workforce
- 6. Corporate Benefits in Boom Periods: IBM’s American Experience
- 7. Managing a Nearly Invisible Corporate Community: “IBM Families”
- PART II. CASES FROM IBM’S MATERIAL CULTURE
- 8. From Lapel Pins to Coffee Cups: Links Between Corporate and Material Culture
- 9. The Role of American Postcards in Supporting IBM’s Image, Marketing, and Information Ecosystem
- 10. Humor and Corporate Culture: IBM, Cartoons, and the Good Laugh
- 11. Gray Literature in IBM’s Information Ecosystem
- PART III. HOW IBM’S CULTURE WENT GLOBAL AND ENDURED
- 12. The Essential Strategy for Corporate Success
- Author’s Note: In the Spirit of Transparency
- Notes
- Index