Inside IBM : : Lessons of a Corporate Culture in Action / / James W. Cortada.
IBM was the world’s leading provider of information technologies for much of the twentieth century. What made it so successful for such a long time, and what lessons can this iconic corporation teach present-day enterprises?James W. Cortada—a business historian who worked at IBM for many years—pinpo...
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| Place / Publishing House: | New York, NY : : Columbia University Press, , [2023] ©2023 |
| Year of Publication: | 2023 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource :; 73 figures, 9 tables |
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