Win from Within : : Build Organizational Culture for Competitive Advantage /

Win from Within : : Build Organizational Culture for Competitive Advantage / / James Heskett.

There is significant evidence that an effective organizational culture provides a major competitive edge—higher levels of employee and customer engagement and loyalty translate into higher growth and profits. Many business leaders know this, yet few are doing much to improve their organizations’ cul...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2022
VerfasserIn:
Heskett, James,
MitwirkendeR:
Kotter, John,
Place / Publishing House:New York, NY : : Columbia University Press, , [2022]
©2022
Year of Publication:2022
Language:English
Online Access:
Physical Description:1 online resource :; 18 figures and tables
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Table of Contents:
  • Frontmatter
  • CONTENTS
  • Foreword
  • Acknowledgments
  • Introduction
  • 1, Culture: The Nearly Perfect Competitive W
  • 2. Culture Engages Employe
  • 3. How Culture Drives Performance: Follow the Money
  • 4. Why Some Organizations Engage Employees (and Customers) Better Than Others
  • 5. How Effective Cultures Are Sustained
  • 6. Culture, Engagement, and Work from An
  • 7. Change the Culture
  • 8. Lead for Competitive Advantage Through Culture
  • Appendix: A Robust, Culture-Based Balanced Scorecard Audit
  • Notes
  • Index

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