Think Bigger : : How to Innovate /

Think Bigger : : How to Innovate / / Sheena Iyengar.

In Think Bigger, Sheena S. Iyengar—an acclaimed author and expert in the science of choice—answers a timeless question with enormous implications for problems of all kinds across the world: “How can I get my best ideas?”Iyengar provides essential tools to spark creative thinking and help us make our...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2023
VerfasserIn:
Iyengar, Sheena,
Place / Publishing House:New York, NY : : Columbia University Press, , [2023]
©2023
Year of Publication:2023
Language:English
Online Access:
Physical Description:1 online resource :; 47 figures, 8 tables
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Table of Contents:
  • Frontmatter
  • CONTENTS
  • PREFACE
  • PART ONE
  • 1 WHAT IS THINK BIGGER?
  • 2 THE CREATIVE BRAIN
  • PART TWO
  • 3 STEP 1: CHOOSE THE PROBLEM
  • 4 STEP 2: BREAK DOWN THE PROBLEM
  • 5 STEP 3: COMPARE WANTS
  • 6 STEP 4: SEARCH IN AND OUT OF THE BOX
  • 7 STEP 5: CHOICE MAP
  • 8 STEP 6: THE THIRD EYE
  • ACKNOWLEDGMENTS
  • BIBLIOGRAPHY
  • INDEX

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