Think Bigger : : How to Innovate / / Sheena Iyengar.

• Superior document: Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2023
• VerfasserIn: Iyengar, Sheena,
• Place / Publishing House: New York, NY : : Columbia University Press, , [2023]; ©2023
• Year of Publication: 2023
• Language: English
• Physical Description: 1 online resource :; 47 figures, 8 tables
• Other title: Frontmatter --; CONTENTS --; PREFACE --; PART ONE --; 1 WHAT IS THINK BIGGER? --; 2 THE CREATIVE BRAIN --; PART TWO --; 3 STEP 1: CHOOSE THE PROBLEM --; 4 STEP 2: BREAK DOWN THE PROBLEM --; 5 STEP 3: COMPARE WANTS --; 6 STEP 4: SEARCH IN AND OUT OF THE BOX --; 7 STEP 5: CHOICE MAP --; 8 STEP 6: THE THIRD EYE --; ACKNOWLEDGMENTS --; BIBLIOGRAPHY --; INDEX
• Format: Mode of access: Internet via World Wide Web.
• ISBN: 9780231552837; 9783110749670; 9783111319070; 9783111319292; 9783111318912; 9783111318134
• DOI: 10.7312/iyen19884
• Access: restricted access
• Hierarchical level: Monograph
• Statement of Responsibility: Sheena Iyengar.

In Think Bigger, Sheena S. Iyengar—an acclaimed author and expert in the science of choice—answers a timeless question with enormous implications for problems of all kinds across the world: “How can I get my best ideas?”Iyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas. Think Bigger offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade.For anyone looking to innovate, the black box of creativity is a mystery no longer. Think Bigger upends the myth that big ideas are reserved for a select few. By using this method as a guide to creative thinking, anybody can produce revolutionary ideas.