After the American Century : : The Ends of U.S. Culture in the Middle East / / Brian Edwards.
When Henry Luce announced in 1941 that we were living in the "American century," he believed that the international popularity of American culture made the world favorable to U.S. interests. Now, in the digital twenty-first century, the American century has been superseded, as American mov...
Saved in:
Superior document: | Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2014-2015 |
---|---|
VerfasserIn: | |
Place / Publishing House: | New York, NY : : Columbia University Press, , [2015] ©2015 |
Year of Publication: | 2015 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (288 p.) :; 21 b&w illustrations |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
9780231540551 |
---|---|
lccn |
2015020790 |
ctrlnum |
(DE-B1597)458313 (OCoLC)940679975 |
collection |
bib_alma |
record_format |
marc |
spelling |
Edwards, Brian, author. aut http://id.loc.gov/vocabulary/relators/aut After the American Century : The Ends of U.S. Culture in the Middle East / Brian Edwards. New York, NY : Columbia University Press, [2015] ©2015 1 online resource (288 p.) : 21 b&w illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Contents -- Preface -- 1. After the American Century -- 2. Jumping Publics -- 3. “Argo Fuck Yourself” -- 4. Coming Out In Casablanca -- Epilogue -- Acknowledgments -- Notes -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star When Henry Luce announced in 1941 that we were living in the "American century," he believed that the international popularity of American culture made the world favorable to U.S. interests. Now, in the digital twenty-first century, the American century has been superseded, as American movies, music, and video games are received, understood, and transformed.How do we make sense of this shift? Building on a decade of fieldwork in Cairo, Casablanca, and Tehran, Brian T. Edwards maps new routes of cultural exchange that are innovative, accelerated, and full of diversions. Shaped by the digital revolution, these paths are entwined with the growing fragility of American "soft" power. They indicate an era after the American century, in which popular American products and phenomena—such as comic books, teen romances, social-networking sites, and ways of expressing sexuality—are stripped of their associations with the United States and recast in very different forms. Arguing against those who talk about a world in which American culture is merely replicated or appropriated, Edwards focuses on creative moments of uptake, in which Arabs and Iranians make something unexpected. He argues that these products do more than extend the reach of the original. They reflect a world in which culture endlessly circulates and gathers new meanings. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Mai 2023) Culture diffusion Middle East. Ethnic attitudes Middle East. Globalization Social aspects Middle East. Orientalism United States. Popular culture Middle East. Popular culture United States. LITERARY CRITICISM / American / General. bisacsh Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2014-2015 9783110665864 print 9780231174008 https://www.degruyter.com/isbn/9780231540551 Cover https://www.degruyter.com/document/cover/isbn/9780231540551/original |
language |
English |
format |
eBook |
author |
Edwards, Brian, Edwards, Brian, |
spellingShingle |
Edwards, Brian, Edwards, Brian, After the American Century : The Ends of U.S. Culture in the Middle East / Frontmatter -- Contents -- Preface -- 1. After the American Century -- 2. Jumping Publics -- 3. “Argo Fuck Yourself” -- 4. Coming Out In Casablanca -- Epilogue -- Acknowledgments -- Notes -- Index |
author_facet |
Edwards, Brian, Edwards, Brian, |
author_variant |
b e be b e be |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Edwards, Brian, |
title |
After the American Century : The Ends of U.S. Culture in the Middle East / |
title_sub |
The Ends of U.S. Culture in the Middle East / |
title_full |
After the American Century : The Ends of U.S. Culture in the Middle East / Brian Edwards. |
title_fullStr |
After the American Century : The Ends of U.S. Culture in the Middle East / Brian Edwards. |
title_full_unstemmed |
After the American Century : The Ends of U.S. Culture in the Middle East / Brian Edwards. |
title_auth |
After the American Century : The Ends of U.S. Culture in the Middle East / |
title_alt |
Frontmatter -- Contents -- Preface -- 1. After the American Century -- 2. Jumping Publics -- 3. “Argo Fuck Yourself” -- 4. Coming Out In Casablanca -- Epilogue -- Acknowledgments -- Notes -- Index |
title_new |
After the American Century : |
title_sort |
after the american century : the ends of u.s. culture in the middle east / |
publisher |
Columbia University Press, |
publishDate |
2015 |
physical |
1 online resource (288 p.) : 21 b&w illustrations |
contents |
Frontmatter -- Contents -- Preface -- 1. After the American Century -- 2. Jumping Publics -- 3. “Argo Fuck Yourself” -- 4. Coming Out In Casablanca -- Epilogue -- Acknowledgments -- Notes -- Index |
isbn |
9780231540551 9783110665864 9780231174008 |
callnumber-first |
D - World History |
callnumber-subject |
DS - Asia |
callnumber-label |
DS63 |
callnumber-sort |
DS 263.2 U5 E38 42016 |
geographic_facet |
Middle East. United States. |
url |
https://www.degruyter.com/isbn/9780231540551 https://www.degruyter.com/document/cover/isbn/9780231540551/original |
illustrated |
Not Illustrated |
dewey-hundreds |
300 - Social sciences |
dewey-tens |
300 - Social sciences, sociology & anthropology |
dewey-ones |
303 - Social processes |
dewey-full |
303.48/256073 |
dewey-sort |
3303.48 6256073 |
dewey-raw |
303.48/256073 |
dewey-search |
303.48/256073 |
oclc_num |
940679975 |
work_keys_str_mv |
AT edwardsbrian aftertheamericancenturytheendsofuscultureinthemiddleeast |
status_str |
n |
ids_txt_mv |
(DE-B1597)458313 (OCoLC)940679975 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2014-2015 |
is_hierarchy_title |
After the American Century : The Ends of U.S. Culture in the Middle East / |
container_title |
Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2014-2015 |
_version_ |
1770176063165431808 |
fullrecord |
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04224nam a22007335i 4500</leader><controlfield tag="001">9780231540551</controlfield><controlfield tag="003">DE-B1597</controlfield><controlfield tag="005">20230529094047.0</controlfield><controlfield tag="006">m|||||o||d||||||||</controlfield><controlfield tag="007">cr || ||||||||</controlfield><controlfield tag="008">230529t20152015nyu fo d z eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2015020790</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">(OCoLC)1013946923</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780231540551</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-B1597)458313</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)940679975</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-B1597</subfield><subfield code="b">eng</subfield><subfield code="c">DE-B1597</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">nyu</subfield><subfield code="c">US-NY</subfield></datafield><datafield tag="050" ind1="0" ind2="0"><subfield code="a">DS63.2.U5</subfield><subfield code="b">E38 2016</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">DS63.2.U5</subfield><subfield code="b">E38 2016</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">LIT004020</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">303.48/256073</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Edwards, Brian, </subfield><subfield code="e">author.</subfield><subfield code="4">aut</subfield><subfield code="4">http://id.loc.gov/vocabulary/relators/aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">After the American Century :</subfield><subfield code="b">The Ends of U.S. Culture in the Middle East /</subfield><subfield code="c">Brian Edwards.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY : </subfield><subfield code="b">Columbia University Press, </subfield><subfield code="c">[2015]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2015</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (288 p.) :</subfield><subfield code="b">21 b&w illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="347" ind1=" " ind2=" "><subfield code="a">text file</subfield><subfield code="b">PDF</subfield><subfield code="2">rda</subfield></datafield><datafield tag="505" ind1="0" ind2="0"><subfield code="t">Frontmatter -- </subfield><subfield code="t">Contents -- </subfield><subfield code="t">Preface -- </subfield><subfield code="t">1. After the American Century -- </subfield><subfield code="t">2. Jumping Publics -- </subfield><subfield code="t">3. “Argo Fuck Yourself” -- </subfield><subfield code="t">4. Coming Out In Casablanca -- </subfield><subfield code="t">Epilogue -- </subfield><subfield code="t">Acknowledgments -- </subfield><subfield code="t">Notes -- </subfield><subfield code="t">Index</subfield></datafield><datafield tag="506" ind1="0" ind2=" "><subfield code="a">restricted access</subfield><subfield code="u">http://purl.org/coar/access_right/c_16ec</subfield><subfield code="f">online access with authorization</subfield><subfield code="2">star</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">When Henry Luce announced in 1941 that we were living in the "American century," he believed that the international popularity of American culture made the world favorable to U.S. interests. Now, in the digital twenty-first century, the American century has been superseded, as American movies, music, and video games are received, understood, and transformed.How do we make sense of this shift? Building on a decade of fieldwork in Cairo, Casablanca, and Tehran, Brian T. Edwards maps new routes of cultural exchange that are innovative, accelerated, and full of diversions. Shaped by the digital revolution, these paths are entwined with the growing fragility of American "soft" power. They indicate an era after the American century, in which popular American products and phenomena—such as comic books, teen romances, social-networking sites, and ways of expressing sexuality—are stripped of their associations with the United States and recast in very different forms. Arguing against those who talk about a world in which American culture is merely replicated or appropriated, Edwards focuses on creative moments of uptake, in which Arabs and Iranians make something unexpected. He argues that these products do more than extend the reach of the original. They reflect a world in which culture endlessly circulates and gathers new meanings.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: Internet via World Wide Web.</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">In English.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Mai 2023)</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Culture diffusion</subfield><subfield code="z">Middle East.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Ethnic attitudes</subfield><subfield code="z">Middle East.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Globalization</subfield><subfield code="x">Social aspects</subfield><subfield code="z">Middle East.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Orientalism</subfield><subfield code="z">United States.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Popular culture</subfield><subfield code="z">Middle East.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Popular culture</subfield><subfield code="z">United States.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">LITERARY CRITICISM / American / General.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Title is part of eBook package:</subfield><subfield code="d">De Gruyter</subfield><subfield code="t">Columbia University Press Complete eBook-Package 2014-2015</subfield><subfield code="z">9783110665864</subfield></datafield><datafield tag="776" ind1="0" ind2=" "><subfield code="c">print</subfield><subfield code="z">9780231174008</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://www.degruyter.com/isbn/9780231540551</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="3">Cover</subfield><subfield code="u">https://www.degruyter.com/document/cover/isbn/9780231540551/original</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">978-3-11-066586-4 Columbia University Press Complete eBook-Package 2014-2015</subfield><subfield code="c">2014</subfield><subfield code="d">2015</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_BACKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_CL_LT</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_EBACKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_EBKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_ECL_LT</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_EEBKALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_ESSHALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_PPALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">EBA_SSHALL</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV-deGruyter-alles</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA11SSHE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA13ENGE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA17SSHEE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">PDA5EBK</subfield></datafield></record></collection> |