After the American Century : : The Ends of U.S. Culture in the Middle East / / Brian Edwards.
When Henry Luce announced in 1941 that we were living in the "American century," he believed that the international popularity of American culture made the world favorable to U.S. interests. Now, in the digital twenty-first century, the American century has been superseded, as American mov...
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Superior document: | Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2014-2015 |
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Place / Publishing House: | New York, NY : : Columbia University Press, , [2015] ©2015 |
Year of Publication: | 2015 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (288 p.) :; 21 b&w illustrations |
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100 | 1 | |a Edwards, Brian, |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
245 | 1 | 0 | |a After the American Century : |b The Ends of U.S. Culture in the Middle East / |c Brian Edwards. |
264 | 1 | |a New York, NY : |b Columbia University Press, |c [2015] | |
264 | 4 | |c ©2015 | |
300 | |a 1 online resource (288 p.) : |b 21 b&w illustrations | ||
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505 | 0 | 0 | |t Frontmatter -- |t Contents -- |t Preface -- |t 1. After the American Century -- |t 2. Jumping Publics -- |t 3. “Argo Fuck Yourself” -- |t 4. Coming Out In Casablanca -- |t Epilogue -- |t Acknowledgments -- |t Notes -- |t Index |
506 | 0 | |a restricted access |u http://purl.org/coar/access_right/c_16ec |f online access with authorization |2 star | |
520 | |a When Henry Luce announced in 1941 that we were living in the "American century," he believed that the international popularity of American culture made the world favorable to U.S. interests. Now, in the digital twenty-first century, the American century has been superseded, as American movies, music, and video games are received, understood, and transformed.How do we make sense of this shift? Building on a decade of fieldwork in Cairo, Casablanca, and Tehran, Brian T. Edwards maps new routes of cultural exchange that are innovative, accelerated, and full of diversions. Shaped by the digital revolution, these paths are entwined with the growing fragility of American "soft" power. They indicate an era after the American century, in which popular American products and phenomena—such as comic books, teen romances, social-networking sites, and ways of expressing sexuality—are stripped of their associations with the United States and recast in very different forms. Arguing against those who talk about a world in which American culture is merely replicated or appropriated, Edwards focuses on creative moments of uptake, in which Arabs and Iranians make something unexpected. He argues that these products do more than extend the reach of the original. They reflect a world in which culture endlessly circulates and gathers new meanings. | ||
538 | |a Mode of access: Internet via World Wide Web. | ||
546 | |a In English. | ||
588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Mai 2023) | |
650 | 0 | |a Culture diffusion |z Middle East. | |
650 | 0 | |a Ethnic attitudes |z Middle East. | |
650 | 0 | |a Globalization |x Social aspects |z Middle East. | |
650 | 0 | |a Orientalism |z United States. | |
650 | 0 | |a Popular culture |z Middle East. | |
650 | 0 | |a Popular culture |z United States. | |
650 | 7 | |a LITERARY CRITICISM / American / General. |2 bisacsh | |
773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t Columbia University Press Complete eBook-Package 2014-2015 |z 9783110665864 |
776 | 0 | |c print |z 9780231174008 | |
856 | 4 | 0 | |u https://www.degruyter.com/isbn/9780231540551 |
856 | 4 | 2 | |3 Cover |u https://www.degruyter.com/document/cover/isbn/9780231540551/original |
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