A Token of My Affection : : Greeting Cards and American Business Culture / / Barry Shank.

• Superior document: Title is part of eBook package: De Gruyter Columbia University Press eBook-Package Backlist 2000-2013
• VerfasserIn: Shank, Barry,
• Place / Publishing House: New York, NY : : Columbia University Press, , [2004]; ©2004
• Year of Publication: 2004
• Language: English
• Series: Princeton Classic Editions
• Physical Description: 1 online resource (368 p.) :; 85 photos

Each year in the United States, millions of mass-produced greeting cards proclaim their occasional messages: "For My Loving Daughter," "On the Occasion of Your Marriage," and "It's a Boy!" For more than 150 years, greeting cards have tapped into and organized a sha...

Table of Contents

• Frontmatter
• Contents
• Illustrations
• Acknowledgments
• Introduction. Structured Feelings amid Circulations of the Heart
• 1. Vicious Sentiments. Nineteenth-Century Valentines and the Sentimental Production of Class Boundaries
• 2. The Nineteenth-Century Christmas Card. The Chromo-Reproduction of Sentimental Value
• 3. Corporate Sentiment. The Rise of the Twentieth-Century Greeting Card Industry and the American Culture of Business
• 4. Condensation, Displacement, and Masquerade. The Dream-Work of Greeting Cards
• 5. Knitting the Social Lace. The Use of Greeting Cards
• 6. All This Senseless Rationality. Beyond the End of the Modern Era of Greeting Cards
• Notes
• Bibliography
• Index