A Token of My Affection : : Greeting Cards and American Business Culture / / Barry Shank.
Each year in the United States, millions of mass-produced greeting cards proclaim their occasional messages: "For My Loving Daughter," "On the Occasion of Your Marriage," and "It's a Boy!" For more than 150 years, greeting cards have tapped into and organized a sha...
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Place / Publishing House: | New York, NY : : Columbia University Press, , [2004] ©2004 |
Year of Publication: | 2004 |
Language: | English |
Series: | Princeton Classic Editions
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Physical Description: | 1 online resource (368 p.) :; 85 photos |
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Shank, Barry, author. aut http://id.loc.gov/vocabulary/relators/aut A Token of My Affection : Greeting Cards and American Business Culture / Barry Shank. New York, NY : Columbia University Press, [2004] ©2004 1 online resource (368 p.) : 85 photos text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Princeton Classic Editions Frontmatter -- Contents -- Illustrations -- Acknowledgments -- Introduction. Structured Feelings amid Circulations of the Heart -- 1. Vicious Sentiments. Nineteenth-Century Valentines and the Sentimental Production of Class Boundaries -- 2. The Nineteenth-Century Christmas Card. The Chromo-Reproduction of Sentimental Value -- 3. Corporate Sentiment. The Rise of the Twentieth-Century Greeting Card Industry and the American Culture of Business -- 4. Condensation, Displacement, and Masquerade. The Dream-Work of Greeting Cards -- 5. Knitting the Social Lace. The Use of Greeting Cards -- 6. All This Senseless Rationality. Beyond the End of the Modern Era of Greeting Cards -- Notes -- Bibliography -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star Each year in the United States, millions of mass-produced greeting cards proclaim their occasional messages: "For My Loving Daughter," "On the Occasion of Your Marriage," and "It's a Boy!" For more than 150 years, greeting cards have tapped into and organized a shared language of love, affection, and kinship, becoming an integral part of American life and culture. Contemporary incarnations of these emotional transactions performed through small bits of decorated paper are often dismissed as vacuous clichés employing worn-out stereotypes. Nevertheless, the relationship of greeting cards to systems of material production is well worth studying and understanding, for the modern greeting card is the product of an industry whose values and aims seem to contradict the sentiments that most cards express. In fact, greeting cards articulate shifting forms of love and affiliation experienced by people whose lives have been shaped by the major economic changes of the late nineteenth and twentieth centuries. A Token of My Affection shows in fascinating detail how the evolution of the greeting card reveals the fundamental power of economic organization to enable and constrain experiences of longing, status, desire, social connectedness, and love and to structure and partially determine the most private, internal, and intimate of feelings.Beautifully illustrated, A Token of My Affection follows the development of the modern greeting card industry from the 1840s, as a way of recovering that most elusive of things-the emotional subjectivity of another age. Barry Shank charts the evolution of the greeting card from an afterthought to a traditional printing and stationery business in the mid-nineteenth century to a multibillion-dollar industry a hundred years later. He explains what an industry devoted to emotional sincerity means for the lives of all Americans. Blending archival research in business history with a study of surviving artifacts and a literary analysis of a broad range of relevant texts and primary sources, Shank demonstrates the power of business to affect love and the ability of love to find its way in the marketplace of consumer society. Issued also in print. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 02. Mrz 2022) Business etiquette United States. Consumption (Economics) United States. Greeting cards industry United States History. SOCIAL SCIENCE / Popular Culture. bisacsh Title is part of eBook package: De Gruyter Columbia University Press eBook-Package Backlist 2000-2013 9783110442472 print 9780231118781 https://doi.org/10.7312/shan11878 https://www.degruyter.com/isbn/9780231509251 Cover https://www.degruyter.com/document/cover/isbn/9780231509251/original |
language |
English |
format |
eBook |
author |
Shank, Barry, Shank, Barry, |
spellingShingle |
Shank, Barry, Shank, Barry, A Token of My Affection : Greeting Cards and American Business Culture / Princeton Classic Editions Frontmatter -- Contents -- Illustrations -- Acknowledgments -- Introduction. Structured Feelings amid Circulations of the Heart -- 1. Vicious Sentiments. Nineteenth-Century Valentines and the Sentimental Production of Class Boundaries -- 2. The Nineteenth-Century Christmas Card. The Chromo-Reproduction of Sentimental Value -- 3. Corporate Sentiment. The Rise of the Twentieth-Century Greeting Card Industry and the American Culture of Business -- 4. Condensation, Displacement, and Masquerade. The Dream-Work of Greeting Cards -- 5. Knitting the Social Lace. The Use of Greeting Cards -- 6. All This Senseless Rationality. Beyond the End of the Modern Era of Greeting Cards -- Notes -- Bibliography -- Index |
author_facet |
Shank, Barry, Shank, Barry, |
author_variant |
b s bs b s bs |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Shank, Barry, |
title |
A Token of My Affection : Greeting Cards and American Business Culture / |
title_sub |
Greeting Cards and American Business Culture / |
title_full |
A Token of My Affection : Greeting Cards and American Business Culture / Barry Shank. |
title_fullStr |
A Token of My Affection : Greeting Cards and American Business Culture / Barry Shank. |
title_full_unstemmed |
A Token of My Affection : Greeting Cards and American Business Culture / Barry Shank. |
title_auth |
A Token of My Affection : Greeting Cards and American Business Culture / |
title_alt |
Frontmatter -- Contents -- Illustrations -- Acknowledgments -- Introduction. Structured Feelings amid Circulations of the Heart -- 1. Vicious Sentiments. Nineteenth-Century Valentines and the Sentimental Production of Class Boundaries -- 2. The Nineteenth-Century Christmas Card. The Chromo-Reproduction of Sentimental Value -- 3. Corporate Sentiment. The Rise of the Twentieth-Century Greeting Card Industry and the American Culture of Business -- 4. Condensation, Displacement, and Masquerade. The Dream-Work of Greeting Cards -- 5. Knitting the Social Lace. The Use of Greeting Cards -- 6. All This Senseless Rationality. Beyond the End of the Modern Era of Greeting Cards -- Notes -- Bibliography -- Index |
title_new |
A Token of My Affection : |
title_sort |
a token of my affection : greeting cards and american business culture / |
series |
Princeton Classic Editions |
series2 |
Princeton Classic Editions |
publisher |
Columbia University Press, |
publishDate |
2004 |
physical |
1 online resource (368 p.) : 85 photos Issued also in print. |
contents |
Frontmatter -- Contents -- Illustrations -- Acknowledgments -- Introduction. Structured Feelings amid Circulations of the Heart -- 1. Vicious Sentiments. Nineteenth-Century Valentines and the Sentimental Production of Class Boundaries -- 2. The Nineteenth-Century Christmas Card. The Chromo-Reproduction of Sentimental Value -- 3. Corporate Sentiment. The Rise of the Twentieth-Century Greeting Card Industry and the American Culture of Business -- 4. Condensation, Displacement, and Masquerade. The Dream-Work of Greeting Cards -- 5. Knitting the Social Lace. The Use of Greeting Cards -- 6. All This Senseless Rationality. Beyond the End of the Modern Era of Greeting Cards -- Notes -- Bibliography -- Index |
isbn |
9780231509251 9783110442472 9780231118781 |
callnumber-first |
H - Social Science |
callnumber-subject |
HD - Industries, Land Use, Labor |
callnumber-label |
HD9839 |
callnumber-sort |
HD 49839 G73 U573 42004 |
geographic_facet |
United States. United States |
url |
https://doi.org/10.7312/shan11878 https://www.degruyter.com/isbn/9780231509251 https://www.degruyter.com/document/cover/isbn/9780231509251/original |
illustrated |
Not Illustrated |
dewey-hundreds |
300 - Social sciences |
dewey-tens |
330 - Economics |
dewey-ones |
338 - Production |
dewey-full |
338.4/77455941/0973 |
dewey-sort |
3338.4 877455941 3973 |
dewey-raw |
338.4/77455941/0973 |
dewey-search |
338.4/77455941/0973 |
doi_str_mv |
10.7312/shan11878 |
oclc_num |
929851528 |
work_keys_str_mv |
AT shankbarry atokenofmyaffectiongreetingcardsandamericanbusinessculture AT shankbarry tokenofmyaffectiongreetingcardsandamericanbusinessculture |
status_str |
n |
ids_txt_mv |
(DE-B1597)459319 (OCoLC)929851528 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter Columbia University Press eBook-Package Backlist 2000-2013 |
is_hierarchy_title |
A Token of My Affection : Greeting Cards and American Business Culture / |
container_title |
Title is part of eBook package: De Gruyter Columbia University Press eBook-Package Backlist 2000-2013 |
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Contemporary incarnations of these emotional transactions performed through small bits of decorated paper are often dismissed as vacuous clichés employing worn-out stereotypes. Nevertheless, the relationship of greeting cards to systems of material production is well worth studying and understanding, for the modern greeting card is the product of an industry whose values and aims seem to contradict the sentiments that most cards express. In fact, greeting cards articulate shifting forms of love and affiliation experienced by people whose lives have been shaped by the major economic changes of the late nineteenth and twentieth centuries. 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