Business, Not Politics : : The Making of the Gay Market / / Katherine Sender.
In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. She disputes some marketers'claims that marketing appeals to gay and lesbian consumers are a matter o...
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| Superior document: | Title is part of eBook package: De Gruyter Columbia University Press eBook-Package Backlist 2000-2013 |
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| VerfasserIn: | |
| Place / Publishing House: | New York, NY : : Columbia University Press, , [2005] ©2005 |
| Year of Publication: | 2005 |
| Language: | English |
| Series: | Between Men-Between Women: Lesbian and Gay Studies
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| Online Access: | |
| Physical Description: | 1 online resource (320 p.) :; 18 illus. |
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Sender, Katherine. [ ];
ProQuest (Firm) [ ];
ProQuest (Firm) [ TeilnehmendeR ]
Published: c2004.
Superior document: Between men--between women
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Published: c2004.
Superior document: Between men--between women