Latinos, Inc. : the marketing and making of a people /

Latinos, Inc. : the marketing and making of a people / / Arlene Davila.

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ProQuest (Firm)
Davila, Arlene M., 1965-
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2012
Edition:Updated ed.
Language:English
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Physical Description:xxxvii, 289 p. :; ill.
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record_format marc
spelling Davila, Arlene M., 1965-
Latinos, Inc. [electronic resource] : the marketing and making of a people / Arlene Davila.
Latinos Incorporated
Updated ed.
Berkeley : University of California Press, c2012.
xxxvii, 289 p. : ill.
Includes bibliographical references (p. 259-280) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Hispanic American consumers.
Market segmentation United States.
Hispanic Americans Ethnic identity.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=999937 Click to View
language English
format Electronic
eBook
author Davila, Arlene M., 1965-
spellingShingle Davila, Arlene M., 1965-
Latinos, Inc. the marketing and making of a people /
author_facet Davila, Arlene M., 1965-
ProQuest (Firm)
ProQuest (Firm)
author_variant a m d am amd
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Davila, Arlene M., 1965-
title Latinos, Inc. the marketing and making of a people /
title_sub the marketing and making of a people /
title_full Latinos, Inc. [electronic resource] : the marketing and making of a people / Arlene Davila.
title_fullStr Latinos, Inc. [electronic resource] : the marketing and making of a people / Arlene Davila.
title_full_unstemmed Latinos, Inc. [electronic resource] : the marketing and making of a people / Arlene Davila.
title_auth Latinos, Inc. the marketing and making of a people /
title_alt Latinos Incorporated
title_new Latinos, Inc.
title_sort latinos, inc. the marketing and making of a people /
publisher University of California Press,
publishDate 2012
physical xxxvii, 289 p. : ill.
edition Updated ed.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.33 U6 D38 42012
genre Electronic books.
genre_facet Electronic books.
geographic_facet United States.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=999937
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/34/08968073
dewey-sort 3658.8 234 78968073
dewey-raw 658.8/34/08968073
dewey-search 658.8/34/08968073
oclc_num 809411170
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is_hierarchy_title Latinos, Inc. the marketing and making of a people /
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