Latinos, Inc. : the marketing and making of a people / / Arlene Davila.
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| TeilnehmendeR: | |
| Year of Publication: | 2012 |
| Edition: | Updated ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xxxvii, 289 p. :; ill. |
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| 008 | 010105s2012 caua sb s001 0 eng d | ||
| 020 | |z 9780520274693 | ||
| 020 | |z 9780520953598 | ||
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| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415.33.U6 |b D38 2012 | |
| 082 | 0 | 4 | |a 658.8/34/08968073 |2 21 |
| 100 | 1 | |a Davila, Arlene M., |d 1965- | |
| 245 | 1 | 0 | |a Latinos, Inc. |h [electronic resource] : |b the marketing and making of a people / |c Arlene Davila. |
| 246 | 3 | |a Latinos Incorporated | |
| 250 | |a Updated ed. | ||
| 260 | |a Berkeley : |b University of California Press, |c c2012. | ||
| 300 | |a xxxvii, 289 p. : |b ill. | ||
| 504 | |a Includes bibliographical references (p. 259-280) and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Hispanic American consumers. | |
| 650 | 0 | |a Market segmentation |z United States. | |
| 650 | 0 | |a Hispanic Americans |x Ethnic identity. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=999937 |z Click to View |