Nonprofit marketing : marketing management for charitable and nongovernmental organizations /

Nonprofit marketing : marketing management for charitable and nongovernmental organizations / / Walter Wymer, Jr., Patricia Knowles, Roger Gomes.

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ProQuest (Firm)
Wymer, Walter W.
TeilnehmendeR:
Knowles, Patricia A.
Gomes, Roger.
ProQuest (Firm)
Year of Publication:2006
Language:English
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Physical Description:ix, 370 p. :; ill.
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record_format marc
spelling Wymer, Walter W.
Nonprofit marketing [electronic resource] : marketing management for charitable and nongovernmental organizations / Walter Wymer, Jr., Patricia Knowles, Roger Gomes.
Thousand Oaks, CA : Sage Publications, c2006.
ix, 370 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Nonprofit organizations Marketing.
Marketing.
Electronic books.
Knowles, Patricia A.
Gomes, Roger.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=997213 Click to View
language English
format Electronic
eBook
author Wymer, Walter W.
spellingShingle Wymer, Walter W.
Nonprofit marketing marketing management for charitable and nongovernmental organizations /
author_facet Wymer, Walter W.
Knowles, Patricia A.
Gomes, Roger.
ProQuest (Firm)
ProQuest (Firm)
author_variant w w w ww www
author2 Knowles, Patricia A.
Gomes, Roger.
ProQuest (Firm)
author2_variant p a k pa pak
r g rg
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Wymer, Walter W.
title Nonprofit marketing marketing management for charitable and nongovernmental organizations /
title_sub marketing management for charitable and nongovernmental organizations /
title_full Nonprofit marketing [electronic resource] : marketing management for charitable and nongovernmental organizations / Walter Wymer, Jr., Patricia Knowles, Roger Gomes.
title_fullStr Nonprofit marketing [electronic resource] : marketing management for charitable and nongovernmental organizations / Walter Wymer, Jr., Patricia Knowles, Roger Gomes.
title_full_unstemmed Nonprofit marketing [electronic resource] : marketing management for charitable and nongovernmental organizations / Walter Wymer, Jr., Patricia Knowles, Roger Gomes.
title_auth Nonprofit marketing marketing management for charitable and nongovernmental organizations /
title_new Nonprofit marketing
title_sort nonprofit marketing marketing management for charitable and nongovernmental organizations /
publisher Sage Publications,
publishDate 2006
physical ix, 370 p. : ill.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415 N65 42006
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=997213
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
oclc_num 809774297
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