Nonprofit marketing : marketing management for charitable and nongovernmental organizations / / Walter Wymer, Jr., Patricia Knowles, Roger Gomes.
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| Year of Publication: | 2006 |
| Language: | English |
| Online Access: | |
| Physical Description: | ix, 370 p. :; ill. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 1412909236 (cloth) 9781412909235 (cloth) 9781452245690 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Walter Wymer, Jr., Patricia Knowles, Roger Gomes. |