BRICS and beyond : executive lessons on emerging markets / / Stephanie Jones.
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| Year of Publication: | 2012 |
| Language: | English |
| Online Access: | |
| Physical Description: | xi, 267 p. |
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| 020 | |a 9781118351567 (electronic bk.) | ||
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| 050 | 4 | |a HD2755.5 |b .J6676 2012 | |
| 082 | 0 | 4 | |a 658/.049 |2 23 |
| 100 | 1 | |a Jones, Stephanie, |d 1957- | |
| 245 | 1 | 0 | |a BRICS and beyond |h [electronic resource] : |b executive lessons on emerging markets / |c Stephanie Jones. |
| 260 | |a Chichester [England] : |b Wiley, |c 2012. | ||
| 300 | |a xi, 267 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Preface / by Prof Dr. Wim Naude -- About the author -- Introduction -- Doing business in emerging markets : risks, opportunities and practice -- First section: risks -- Country risk -- Politics and business in emerging markets -- Corporate social responsibility -- Ethics, transparency, and governance in emerging markets -- Business culture -- Cross-cultural management and people in emerging markets -- Second section: opportunities -- Marketing -- Implementing marketing ideas into and from emerging markets -- Entrepreneurship and innovation -- Technology, innovation, and new business ventures in emerging markets -- Third section: practice -- Strategy and operations -- Changing business strategies and operations in emerging markets -- Strategic alliances -- Western business and emerging market business : working together -- Lessons for global business -- What we can learn from the brics and beyond -- Reading list -- Glossary -- Index. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a International business enterprises |z Developing countries. | |
| 650 | 0 | |a Social responsibility of business |z Developing countries. | |
| 650 | 0 | |a Diversity in the workplace |z Developing countries. | |
| 650 | 0 | |a Industrial management |z Developing countries. | |
| 651 | 0 | |a BRIC countries |x Foreign economic relations. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=938847 |z Click to View |