Measuring the networked nonprofit : using data to change the world / / Beth Kanter and Katie Delahaye Paine ; edited by William Paarlberg ; foreword by Laura Arrillaga-Andreessen.
"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As...
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| Year of Publication: | 2012 |
| Edition: | 1st ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xxviii, 301 p. |
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Table of Contents:
- pt. 1. Introduction of concepts
- pt. 2. Basic measurement principles, how-tos, and best practices
- pt. 3. Advanced measurement concepts.