Pricing segmentation and analytics

Pricing segmentation and analytics / Tudor Bodea and Mark Ferguson.

Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing...

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Bibliographic Details
Superior document:Marketing strategy collection,
:
Bodea, Tudor.
TeilnehmendeR:
Ferguson, Mark.
Year of Publication:2012
Edition:1st ed.
Language:English
Series:Marketing strategy collection.
Online Access:
Physical Description:1 electronic text (160 p.) :; digital file.
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Table of Contents:
  • 1. Theory of pricing analytics
  • 2. The practice of pricing analytics
  • 3. Dynamic pricing and markdown optimization
  • 4. Pricing in business-to-business environments
  • 5. Customer behavior aspects of pricing
  • Appendix A. Dichotomous logistic regression
  • Appendix B. Pricing analytics using R
  • Notes
  • References
  • Index.

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