Pricing segmentation and analytics / Tudor Bodea and Mark Ferguson.
Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing...
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| Superior document: | Marketing strategy collection, |
|---|---|
| : | |
| TeilnehmendeR: | |
| Year of Publication: | 2012 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | Marketing strategy collection.
|
| Online Access: | |
| Physical Description: | 1 electronic text (160 p.) :; digital file. |
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500876650 |
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| ctrlnum |
(MiAaPQ)500876650 (Au-PeEL)EBL876650 (CaPaEBR)ebr10528319 (CaONFJC)MIL420542 (OCoLC)774870137 |
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Bodea, Tudor. Pricing segmentation and analytics [electronic resource] / Tudor Bodea and Mark Ferguson. 1st ed. [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012. 1 electronic text (160 p.) : digital file. Marketing strategy collection, 2150-9662 Includes bibliographical references (p. 147-151) and index. 1. Theory of pricing analytics -- 2. The practice of pricing analytics -- 3. Dynamic pricing and markdown optimization -- 4. Pricing in business-to-business environments -- 5. Customer behavior aspects of pricing -- Appendix A. Dichotomous logistic regression -- Appendix B. Pricing analytics using R -- Notes -- References -- Index. Access restricted to authorized users and institutions. Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts. Also available in print. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. Title from PDF t.p. (viewed on January 25, 2012). Pricing. Revenue management. Market segmentation. Segmentation revenue management price optimization price elasticity promotions pricing Electronic books. Ferguson, Mark. Print version: 9781606492574 Marketing strategy collection. 2150-9662 https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=876650 Click to View |
| language |
English |
| format |
Electronic eBook |
| author |
Bodea, Tudor. |
| spellingShingle |
Bodea, Tudor. Pricing segmentation and analytics Marketing strategy collection, 1. Theory of pricing analytics -- 2. The practice of pricing analytics -- 3. Dynamic pricing and markdown optimization -- 4. Pricing in business-to-business environments -- 5. Customer behavior aspects of pricing -- Appendix A. Dichotomous logistic regression -- Appendix B. Pricing analytics using R -- Notes -- References -- Index. |
| author_facet |
Bodea, Tudor. Ferguson, Mark. |
| author_variant |
t b tb |
| author2 |
Ferguson, Mark. |
| author2_variant |
m f mf |
| author2_role |
TeilnehmendeR |
| author_sort |
Bodea, Tudor. |
| title |
Pricing segmentation and analytics |
| title_full |
Pricing segmentation and analytics [electronic resource] / Tudor Bodea and Mark Ferguson. |
| title_fullStr |
Pricing segmentation and analytics [electronic resource] / Tudor Bodea and Mark Ferguson. |
| title_full_unstemmed |
Pricing segmentation and analytics [electronic resource] / Tudor Bodea and Mark Ferguson. |
| title_auth |
Pricing segmentation and analytics |
| title_new |
Pricing segmentation and analytics |
| title_sort |
pricing segmentation and analytics |
| series |
Marketing strategy collection, |
| series2 |
Marketing strategy collection, |
| publisher |
Business Expert Press, |
| publishDate |
2012 |
| physical |
1 electronic text (160 p.) : digital file. Also available in print. |
| edition |
1st ed. |
| contents |
1. Theory of pricing analytics -- 2. The practice of pricing analytics -- 3. Dynamic pricing and markdown optimization -- 4. Pricing in business-to-business environments -- 5. Customer behavior aspects of pricing -- Appendix A. Dichotomous logistic regression -- Appendix B. Pricing analytics using R -- Notes -- References -- Index. |
| isbn |
9781606492581 (electronic bk.) 9781606492574 |
| issn |
2150-9662 |
| callnumber-first |
H - Social Science |
| callnumber-subject |
HF - Commerce |
| callnumber-label |
HF5416 |
| callnumber-sort |
HF 45416.5 B636 42012 |
| genre |
Electronic books. |
| genre_facet |
Electronic books. |
| url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=876650 |
| illustrated |
Not Illustrated |
| dewey-hundreds |
600 - Technology |
| dewey-tens |
650 - Management & public relations |
| dewey-ones |
658 - General management |
| dewey-full |
658.816 |
| dewey-sort |
3658.816 |
| dewey-raw |
658.816 |
| dewey-search |
658.816 |
| oclc_num |
774870137 |
| work_keys_str_mv |
AT bodeatudor pricingsegmentationandanalytics AT fergusonmark pricingsegmentationandanalytics |
| status_str |
n |
| ids_txt_mv |
(MiAaPQ)500876650 (Au-PeEL)EBL876650 (CaPaEBR)ebr10528319 (CaONFJC)MIL420542 (OCoLC)774870137 |
| hierarchy_parent_title |
Marketing strategy collection, |
| is_hierarchy_title |
Pricing segmentation and analytics |
| container_title |
Marketing strategy collection, |
| author2_original_writing_str_mv |
noLinkedField |
| _version_ |
1792330727646298112 |
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