Authentic TM : the politics of ambivalence in a brand culture /

Authentic TM : the politics of ambivalence in a brand culture / / Sarah Banet-Weiser.

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Banet-Weiser, Sarah, 1966-
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2012
Language:English
Series:Critical cultural communication
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Physical Description:265 p. :; ill.
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record_format marc
spelling Banet-Weiser, Sarah, 1966-
Authentic TM [electronic resource] : the politics of ambivalence in a brand culture / Sarah Banet-Weiser.
New York : New York University Press, 2012.
265 p. : ill.
Critical cultural communication
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Brand name products.
Industries.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=865546 Click to View
language English
format Electronic
eBook
author Banet-Weiser, Sarah, 1966-
spellingShingle Banet-Weiser, Sarah, 1966-
Authentic TM the politics of ambivalence in a brand culture /
Critical cultural communication
author_facet Banet-Weiser, Sarah, 1966-
ProQuest (Firm)
ProQuest (Firm)
author_variant s b w sbw
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Banet-Weiser, Sarah, 1966-
title Authentic TM the politics of ambivalence in a brand culture /
title_sub the politics of ambivalence in a brand culture /
title_full Authentic TM [electronic resource] : the politics of ambivalence in a brand culture / Sarah Banet-Weiser.
title_fullStr Authentic TM [electronic resource] : the politics of ambivalence in a brand culture / Sarah Banet-Weiser.
title_full_unstemmed Authentic TM [electronic resource] : the politics of ambivalence in a brand culture / Sarah Banet-Weiser.
title_auth Authentic TM the politics of ambivalence in a brand culture /
title_new Authentic TM
title_sort authentic tm the politics of ambivalence in a brand culture /
series Critical cultural communication
series2 Critical cultural communication
publisher New York University Press,
publishDate 2012
physical 265 p. : ill.
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber-label HD69
callnumber-sort HD 269 B7 B256 42012
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=865546
illustrated Illustrated
oclc_num 811641702
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